On Friday 15th November Christian Michaels Agency, the digital marketing company, will be participating in a 10 hour non-stop bikeathon. The event will be held in the reception of the Regus office building at Manchester Airport.
The aim of this fundraiser is to help raise money for the renowned BBC run charity, Children In Need. From 8am to 6pm, Christian, director at Christian Michaels Agency, will pedal continuously, just man and his bike for ten straight hours!
The agency has previously raised £400 for Joseph’s Goal when Christian completed the 10k Wigan run, raising both funds and awareness for Non-Ketotic Hyperglycinemia (NHK).
This year, however, the focus is on BBC’s Children In Need, with a more ambitious fundraising target of £1000. The company is hoping to not only receive donations on the day of the event, but also raise awareness (and funds!) for Children In Need in the lead up to the bikeathon!
At its core, Children In Need is about pockets of people across the UK coming together to raise money. From schools and corporations to individual fundraisers and celebrities, brits from across the nation come together to support BBC Children in Need and work to change and improve young, disadvantaged lives.
As it stands, the charity currently supports over 2,800 projects across the UK that provide necessary help to children and young people who face a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.
The Christian Michaels Agency, although small, have set out to raise a significant sum of money for an incredibly worthwhile cause. They are looking to the public for moral support and a small contribution to help them reach their target!
Every single penny raised will go to Children In Need, and hopefully make some real tangible change. If you want to support the team, then please click through to their Just Giving page here.
Christian Michaels, Director Christian Michaels Agency, said: “We’ve always tried to be charitable as a business, but this year we wanted to go the extra mile. Children in Need is an incredible cause, and I hope that our contribution can make a real difference to disadvantaged children across our nation.
“I’ll have my team with me for some much needed motivation and to hopefully generate some donations from all the other business tenants and those visiting the Regus building on the day.”