Online Strategies You Should Adapt for Your Business
The bedrock importance of digital marketing has long been established and accepted by the business community, with UK SMEs following a wider trend which has seen more and more of marketing and communications taking place online. However, where a lot of smaller businesses fall behind is in the realm of strategy, with SMEs often lacking the resources and experience to implement sustainable and successful online strategies vital for growth in the contemporary market.
With such a large and increasing proportion of business operations taking place entirely online, regardless of the size of the company, digital strategy requires just as much serious attention as any other aspect of day-to-day operations. There are a number of simple, quick and easily implemented online strategies you should adopt for your business, whatever your sector.
A great place to start would be with SEO strategy, meaning search engine optimization, which means the techniques you can use to ensure your search engine ranking in unpaid search results is improved, and your business will appear higher on widely-used search engines like Google or Yahoo. There are a few straightforward ways to do this, such as by using as many relevant keywords as frequently as possible throughout your site, and ensuring your site is as mobile-friendly as possible.
Speaking of mobile friendliness, this crucial aspect of online strategy merits equal discussion and attention. Potential and longstanding customers are nowadays more likely to be looking at your business on a smartphone or tablet as they are a computer, and a site that is not mobile-friendly can seriously affect online traffic and even your brand reputation. You should start by simply creating a more mobile-friendly version of your site via an application such as bMobilized which will do the conversion for you. You should also make sure to use mobile-friendly plugins and ensure that all content has a size and resolution that will load easily on smaller devices.
It’s also crucial to ensure that your site is secure and that users feel confident that their data, payment information and browsing history is in safe hands on your site. It’s advisable to use well-known and trusted third-party applications such as PayPal to process transactions, and – very importantly – you should be using encryption software to protect customers from theft. If users know that their information is well-protected, they are much more likely to repeatedly choose your business over others.
A great way to utilise online strategy is with promotions, with a website often being the best place to advertise special offers and bonuses for new customers, with online casino UK site mrsmithcasino.co.uk being a particularly illustrative example of how your online presence can attract new business and help you expand. An easy way to increase traffic and promote your business is by offering deals exclusively to online customers, such as discounts or privileged access to your products.
Finally, it is also important that you have a detailed social media strategy for communicating with customers, meaning your business should be represented across a range of platforms, and that you regularly post updates and interact with customers in a way which presents your brand as approachable, friendly and professional.