Every company deals with negative feedback and brand crises differently. Some will ignore it; some will react when they see it coming, and some have a plan before it even happens.
A good employer reputation management strategy is an important part of any company’s long-term marketing efforts.
It should not be seen as something that only applies to companies in danger of being tarnished permanently, but something every company needs to be equipped with, whether you are big or small. An effective ERM strategy can help your business in a variety of ways.
Analyze Your Existing Reputation
The first thing to do is assess the current state of your company’s employer reputation. Look at your company’s current branding, reach, and goals to decide how you want to position yourself and the company moving forward. Look at both positive and negative feedback. This will help you identify any areas you need to improve upon and give you insight into how you can improve your employer branding moving forward.
Although it may be tempting to ignore negative feedback, this is the worst thing you can do for your employer branding. Ignoring it may make it go away, but if you don’t address the issues at hand, it will only get worse. For more information on this topic, head over to Jobsage to better understand how the recruitment process works.
Find Out What Your Employees Think
Once you have a good idea of where you stand in the eyes of your current employees, turn your attention to finding out what potential employees think about your business. The best way to do this is to ask them. If you don’t have an established employee recognition program, now is the time to start one.
Employee Awards are a great way to recognize those who go above and beyond their job descriptions while incentivizing those who may not be looking for recognition.
Ask employees what they like and dislike about their jobs and company culture. This information will help you improve employee retention, and also give you insight into how well your employer branding is working.
Building A Better Image
It’s time to focus on your employer branding efforts. The first thing to do is to start thinking about what the image of your company should be. The image of your company isn’t just how it appears in the minds of potential employees but how potential they see your company as a whole.
Both aspects must be considered when determining your company’s image. If you are a financial services company known for its savviness and professionalism, this should be reflected in all aspects of your image: from how you dress and speak to how you conduct yourself.
The same goes for an entertainment company that wants to be known for its creativity and fun atmosphere. Once you have determined what an ideal employee would think about when they think about working for your business, it’s time to take steps towards making that a reality.
Employee Training
One of the best ways to build a better image through employer branding is employee training. This includes anything from teaching new hires how to greet guests at the front desk or answering phone calls, all the way up to senior-level executives learning how best to interact with clients and other business professionals. There are several different ways to train your employees, including video training and live in-person sessions.
Video Training: With video training, you can teach your employees how to do their job from anywhere with an internet connection. This helps ensure everyone is receiving the same training. With this sort of training, you can easily track what your employees are doing correctly and what they need help with. Live Training Sessions: If you have a lot of employees who will need training at the same time or over a short period, live training sessions can be a great learning option. Live training sessions allow them to ask questions about anything they might not fully understand. These sessions also serve as great team-building exercises that help create stronger bonds between employees while promoting a better image for your company.
Employee reputation management is crucial to any business. Whether your company is just starting or has been in business for decades, having a strong brand is essential for gaining new customers and retaining old ones.
Having a positive, helpful, and proactive hiring strategy will help you attract more applicants and create a more positive experience for applicants. There are many ways to improve your employee reputation.
Creating an easily accessible communication channel for employees and applicants helps create an inclusive, helpful and productive work environment.
