Entrepreneurs prioritise brand building above meeting financial targets

The research comes as Workthere launches its guide for entrepreneurs to help them navigate the numerous business decisions they have to make each day. Interestingly, Workthere’s research reveals that 40% of entrepreneurs currently lean on the support of friends and family, often asking them for help when it comes to making a decision.

The figures also reveal that female business owners are more likely to lose sleep over decisions, with 45% claiming business decisions often give them sleepless nights (men: 38%). In addition, more than twice as many women than men said that they make the majority of their business decisions in bed. (women: 10%, men: 4%).

Click here to see the Workthere guide for entrepreneurs in full.

Cal Lee, Head of Workthere, said:

“Building a brand and establishing a business is a serious chain of decisions that entrepreneurs have to prioritise. However there’s so many things to think about when you launch a business that it can be difficult to keep up. We’ve launched the Workthere guide to help entrepreneurs and business owners navigate the tricky first few years, including first hand advice and experiences from businesses who have made it work.”