If there is one thing that is true about today, marketing has never been more critical or challenging. The internet isn’t ‘rising’ anymore, it simply is the status quo. Connecting billions of people all over the globe in real-time isn’t something that belongs in science fiction anymore; it’s a genuine and even mundane part of our current reality.
The movement and empowerment of social media aren’t anything new either. Instagram, Tik-Tok, Twitter, and even professional platforms like Linkedin have done marketing and networking more complex and expansive than ever. Entire careers can be made out of high-quality youtube channels that review and market different products, and one person can command the attention of hundreds of thousands with a simple post.
So how do you, in today’s world, make a name for yourself in marketing? This challenge is something that Kevin Miller knows all too well. Not only has he been successful in quickly establishing an SEO agency, but he can now help you understand how marketing can work for your business. One of the most important lessons to learn in business is that you can’t do it alone.
Here are some powerful tips for how you can make a name for yourself in marketing.
Know Who You Are and What You Want to Say
Can you describe yourself, your product, your business, and why someone should care about it in 20 to 30 seconds? This may seem like an impossible challenge if you’ve never thought of it before, but it’s an exercise that has massive benefits.
No, this article isn’t about how to write the perfect elevator pitch, but starting here when it comes to learning about marketing has its merits. Knowing how to briefly, quickly, compellingly pitch yourself or your business helps to focus on what matters about your marketing strategy.
Who are you? Why should anyone care? What can you do? How can you do it better than others?
These are all questions that matter and need to be answered. The critical thing to remember is that answering them doesn’t have to be complicated. They can have simple answers, and actually, the simpler, the better when it comes to marketing. The challenge is stripping them down to their simplest, easy-to-understand form.
Rarely will you have to employ your ‘elevator’ pitch, but knowing it means you’ve put the work in to know exactly what you do and why others should care. This leads to the second point.
Know Your Audience
Once you have mastered the answer for who you are and why your brand, business, product matter, that will help you understand exactly who you need to market to. Remember the adage, work smarter – not harder? That applies to this aspect of learning marketing. You don’t want to waste your time marketing to the wrong audience, so knowing who you need to spend your resources on will help those resources go a long way.
Grow Your Presence Online
The internet has become one of the most important factors to consider when beginning a new business. It is the number one tool used to discover new services and find the answer to daily questions. Nearly 93% of web-based interactions start with a search typed into a search engine.
This means that almost 100% of the time a person has found a product they needed or a service they required, they didn’t go to a search bar and type in a specific URL. Instead, they headed over to their favorite search engine and typed in a question.
If you have ever tried to find a chocolate chip cookie recipe online, you know how overwhelming the sheer number of options are. Millions of ‘hits,’ as they are called, pop up when you put in the simple question, and then it’s up to you to figure out which one you want to try. Finding your way to the top of those search engine results for you and your business can mean millions of new customers looking at your web page.
The best way to ensure that you stay relevant when it comes to search engines is to invest n growing your business’s search engine optimization. This can seem daunting but really doesn’t have to be. With careful planning, intelligent use of backlinking, and producing quality content, you can get search engines to bring your website to the forefront of search results.
The best part about growing your business’s SEO, is that you don’t have to do it alone. There are professionals who successfully help their clients achieve hundred and even thousands of new customers a year by increasing SEO.
Quality is King
In today’s world, there is no lack of voices competing for attention. One of the best ways to ensure that you will stand out against the crowd is to back up your marketing with quality. This can take many forms, but investing in quality content like videos, pictures, and SEO content can set you apart.
People are used to hearing the noise of advertisements. There is more marketing and advertisement now than there ever has been. The consumer isn’t too worried about what they will hear; they are concerned with the quality of their investment. So be sure to ask for help in the areas where you can’t deliver the kind of quality it takes to stand out.
This may look like hiring graphic designers that can help you achieve the brand recognition you need or the videographers you need to produce quality video content. Whatever it looks like, investing in quality and taking advantage of the expertise of others is a tremendous way to win when it comes to the world of making a name for yourself in marketing.