Greater London Enterprise Awards 2017

18 SME NEWS / Greater London Enterprise Awards 2017 , Leni’s Model Management is a London based International agency who sets the standard for projecting a healthy body image within the fashion industry. We invited Eleni Renton to tell us more about the mission of the company, and what she sees for the future of the agency. Best Modelling School 2017 & Healthy Body Image Advocacy of the Year 2017 Leni’s has established strong connections with the best of British brands, and regularly books models for the UK’s biggest commercials, catalogue, e-commerce, editorial and shows at London fashion week. Eleni describes the company’s ethos, looking to constantly support both its models and customers. “At Leni’s, our primary ethos focuses on nurturing long-term personal relationships with our models, offering the highest standard of career management. This is achieved by encouraging a healthy lifestyle and providing fitness and nutritional education as well as financial advice. We are proud of our supportive company culture that nurtures our exceptional talent and partnerships, allowing our pioneering brand to continuously diversify and grow.” Customer focused, Leni’s aims to continually bestow the best service to their clients, employing a team of professional model bookers that are dedicated to delivering the required look. This client service is part of what helps the agency stand out in the industry, particularly within London, as well as other notable facets such as its training regimes, as Eleni alludes to. “Looking after our models, the agency offers a specialist training school. The school ensures models are knowledgeable in terms of finance, business, health, beauty and the fast-evolving world of social media and knowing their own brand. Models leave the school with a solid understanding of the business, a client’s expectations and how to be the most confident version of themselves in castings ensuring they secure regular work.” Overall, within an ever evolving business such as the modelling industry, Leni’s must continually develop its strategies and relationships in order to stay ahead of developments. Eleni signs off by explaining how the agency will adapt, as it looks to capitalise on its success and become the leader in the industry. “Ultimately, the model business is continually strengthening as we are especially experienced in dealing with digital and are proud to have strong working relationships with leading brands such as ASOS. As we diversify the brand into influencers as well, we are capitalising on the LON17021 digital marketing environment. Our professional modelling schools will become an annual highlight in the London, and international, fashion scene. Our constant focus on the external landscape keeps Leni’s thriving and diversifying.” Company: Leni’s Model Management Contact: Eleni Renton Contact Email: ELENI@LENISMODELS.COM

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