72 | Business Elite 2021 39 | Q2 2021 Jul21386 TENZING Natural Energy, winner of Best Natural Energy Drink 2021, has created something beyond the traditional energy drink. Its drinks are a natural alternative to a market flooded by sugar, while TENZING is taking a stand, by building a brand that is socially aware of the impending environmental issues we are facing. Before TENZING Natural Energy, people didn’t think about plantbased energy drinks, let alone think it was possible to create one. Traditionally, energy drinks contain a synthetic mix of taurine, caffeine, high levels of sugar and artificial sweeteners. However, TENZING is trying to uncouple the long-standing marriage between ‘unhealthy’ and ‘energy drinks’ with their natural range of drinks. TENZING’s low calorie, low sugar, and plantbased drinks, combined with the brand’s sustainability credentials, appeal to a new generation looking for energy but not willing to compromise on their body or the planet. TENZING’s range of blends contain 60% less sugar than traditional energy drinks and zero artificial sweeteners or additives. Head of Sustainability, Emily Gander, states, “Our team is a highly enthusiastic and innovative bunch of people who thrive on our challenge to take on the long-standing big dogs of the soft drinks industry. We operate a self-managed, flat hierarchy whereby everyone is their own boss. We’ve found that this inspires entrepreneurial thinking and allows people to operate in a way that allows them to get the job done with most success.” TENZING has recently launched a new range of products: TENZING Natural Energy Powders. Emily states, “Whether you’re an endurance athlete, heading on an adventure or just in need of energy whilst on the go, TENZING can now travel with you in the form of our new lightweight sachets – you just add water.” Each sachet has twice the functional ingredients of its 250ml range and contains a triple hit of natural caffeine, vitamin C and electrolytes, making it the ultimate natural energy boost before, during, or after exercise. Each 28.5g sachet is recommended to be mixed with 500ml of water and provides TENZING’s biggest energy hit yet. The combination of 160mg of natural caffeine, carbohydrates and electrolytes, creates an on-the-go, easy to drink, pick-me-up, anywhere you need it. TENZING’s move into energy powders will be a welcome addition in this industry space by Naturally Energized offering one of the only natural and plant-based options in a market dominated by products packed with artificial ingredients. The powders are available in two flavours, Original and Raspberry & Yuzu. This year, TENZING has propelled itself to become a leader in sustainable food and drink. With a thirst for environmental transparency, TENZING set a new standard by becoming the first soft drink globally to implement climate footprint labelling demonstrating their products’ environmental impact. Emily explains, “In the last year alone, over three-quarters of the population have said environmental issues are now too pressing to ignore. As it stands, there is no way for shoppers to judge the environmental impact of the products they buy, but a whopping 81% of British people would support the implementation of carbon labelling, which is why we are now on a mission of climate transparency.” TENZING has worked together with Carbon Cloud to analyse its climate impact. Over the last year, they have analysed the greenhouse gas emissions emitted from every stage of TENZING’s production, from crop to can. It is trusted that this roll-out label will help people see that even the most minor changes to their diet can help fight climate change. The new labelling shows the carbon dioxide equivalents (CO2e). This value converts the varying effects of different gases into the equivalent amount of CO2 it would take to create the same greenhouse effect. Using this CO2e value, you can easily compare a drink to a piece of food or even a car journey. Name: Emily Gander Email: emily@teamTENZING.com Web Address: www.TENZINGnaturalenergy.com Telephone: 07795833507 “As it stands, there is no way for shoppers to judge the environmental impact of the products they buy, but a whopping 81% of British people would support the implementation of carbon labelling, which is why we are now on a mission of climate transparency.”
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