Business Elite Awards 2022

19 | Business Elite 2022 42 | Q1 2022 Feb22193 Reimagine Storytelling with disguise disguise is the platform for creative and technical professionals to imagine, create and deliver the world’s most spectacular visual experiences. Its vision is to be at the heart of every inspiring experience in the world, and its combination of versatile software and robust hardware technology helps its users to design, sequence and control the most spectacular productions. In light of this awe-inspiring company’s recognition as Best Visual Experience Development Platform in 2022, we explore how it creates a powerful, collaborative environment where artists and technologists can bring their shared vision to life. “disguise’s core value is linked to the motto of “create together”, with our user community being one of our founding pillars. Putting our users at the heart of everything we do has allowed us to become an industry leader in the fields we operate in,” says disguise Chief of Staff Abi Bowman. disguise works alongside the world’s most talented visual designers and technical producers in broadcast, film, concert touring, theatre, fixed installations, and corporate and entertainment events. disguise also has a Community platform dedicated to connecting its users together so they have access to the tools, talent and knowledge to bring any production to life. This is in addition to offering training and support so users can make the most of its technology. disguise’s two-decade history has been established within the live event space, where its workflow has powered global concert tours for artists like U2 and Beyoncé, festivals like Coachella and Glastonbury, and theatre productions like Frozen and Harry Potter. Over the years, while disguise’s core motto hasn’t changed, the projects that its technology powers certainly have. More recently, disguise has led the way in Extended Reality (xR) for remote virtual production by building its own solution. In the past two years, disguise’s awardwinning xR workflow has powered over 400 immersive productions across live entertainment for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon, and live broadcast programmes for Eurosport, MTV and ITV, in more than 40 countries worldwide. disguise partners closely with industry leaders at Epic Games, ROE Visual, NVIDIA, Netflix, and many more to further develop and democratise its virtual production solution and enable teams anywhere to create their best story with the most innovative tools. The last few years have seen disguise push the boundaries of technological innovation and expand into new markets, all resulting in a significantly increased turnover, along with a majority backing from investment firm, Carlyle Group, with Epic Games taking a minority stake. In 2021, disguise was recognised in the 22nd annual Sunday Times BDO Profit Track 100 as one of Britain’s private companies with the fastest-growing profits over the last three years. disguise is truly unique and is, to this date, the most reliable end-to-end solution globally for any production, no matter the scale and complexity. With disguise, users have the capability to make changes to their production on-the-fly and maintain ultimate control of all elements through the entire workflow, something that’s extremely important for this high pressure, high-risk live environment. disguise is designed to be used where there is no room for error. By using the disguise Designer software, users can perfectly previsualise their projects, while disguise’s proprietary RenderStream infrastructure seamlessly manages the rendering, tracking and synchronisation of content – significantly simplifying system deployment and operations. The company’s customers echo the value in using its platform to previsualise projects to perfection. “We were able to map our projections onto our set and previsualise the end result to ensure it looked right,” said Allen Fung, Production Technical Director and Lecturer in Media Technology at HKAPA, talking about his Hong-Kong-based theatre production, ‘Keep Breathing at Zero’. disguise has recently expanded its operations around the world with new office openings and dedicated support and technical solutions teams based permanently in Seoul, Korea; Tokyo, Japan; Beijing, China; Auckland, New Zealand; and Singapore – with a dedicated support and technical solutions representative in Spain and an ever-expanding team in its London HQ and LA office. The company has also recently launched its software in six additional languages including Japanese, Korean, Simplified Chinese, French, German, and Spanish, to ensure it is accessible to anyone that wishes to use it, with no barrier to entry. disguise’s xR platform is currently used in over 40 countries and this global presence will only continue to grow as xR starts being adopted as a mainstay, especially in film/episodic productions and broadcast. There is also the solution’s ability to access the metaverse which will be the next platform for all disguise’s experiences. As early innovators in this field, disguise is uniquely placed to lay the groundwork for a future digital world. Company: disguise Contact: Abi Bowman Email: Website: Abi Bowman, Chief of Staff, disguise