Business Elite Awards 2022

14 | Business Elite 2022 58 | Q1 2022 Jan22284 The Future of Technology Should Care for People and Planet Founded in 2004, the Digital Detox (DD) team is made up of nearly 50 strategists, creatives, and engineers who use technology to solve complex problems impacting the future of people on this planet. The company’s mission is what it’s striving to do more of, so here are some examples of what that looks like as it wins Best Strategic Digital Design and Development Agency 2022 – London. The whole world seems to be waking up to the planetary emergency we are sleepwalking into. Everywhere you look, there are people, companies and initiatives to help tackle this problem, and rightfully so. But we see this as our opportunity to be the centre of this - by doing our bit and leading by example. Because we want to look back in the future and say that we joined the movement to protect the future of humanity. For our families, friends, and communities. That’s why we relish the opportunity to build digital ideas, products and solutions using our three-pillar approach. People-first, technologyenabled and planet-conscious. Leading global businesses give us the opportunity to explore and create their digital ideas, products and solutions with the right technology, in the most digitally sustainable way. Working with clients from multiple sectors and industries, and as leaders in digital transformation projects, we built successful partnerships through digital innovation and collaboration. Over 500 million Vodafone customers use apps and websites built on our technology, we rolled out a new digital platform across 30 international and regional roofing brands and 40 markets worldwide for BMI, and we’ve plugged design, prototyping and development skill gaps for the likes of Visa, LV and The AA. But we also work with the public and charity sectors including GOV.UK, BBC, MARINElife and CAB, and these projects have led us to introduce digital for the first time or manage to replace entire legacy systems. At DD, we are actively seeking pro-bono community projects we can get involved in. The latest one of this kind has been creating a digital campaign for the Leave no Trace Brighton charity to engage the community in taking action to reduce waste and protect wildlife and natural habitats. As a company, our entire ethos is built around people, the planet and technology. This is reflected in the way we work with each other and how we live, at work and outside of it. Our team is critical to our success. By promoting an honest, open and collaborative culture, we focus on refining our problem-solving skills and innovating for clients. We love to welcome new people with different ideas and experiences and strongly believe a diverse and supportive culture leads to excellence. Our team has grown exponentially over the past year and we’ve welcomed 32 new DD-ers in 2021, which has meant new additions to the exciting number of cultures and backgrounds. Just to give you an idea, here are some of the initiatives we’ve recently introduced based on the three pillars that guide our business: • We’ve submitted our application to become B Corp certified. The reason behind moving to align Digital Detox to the B Corp framework is to drive us forward in building a better business and allow us to measure ourselves on how we perform against the framework. Becoming a B Corp will build trust, capability and value in our organisation. • We’ve partnered with Cushon to be our new workplace net zero pension provider. This further affirms our ethos of focusing on people, the planet and technology and will help us with more responsible investing. Digital Detox embeds sustainability across its business and creative output and so Cushon, with its world’s first net zero now pension and ESG voting functionality is a natural partner. • Our employees can enjoy financial freedom through our partnership with Bippit. Bippit will give our brilliant team useful tips and support to help them manage their finances. We also hope it’ll show the team how much we value them, and that we will invest in their wellbeing across all areas of life, including their financial health. • We became a signatory of the MotherBoard, a community that supports the inclusion of working mothers in the tech industry. Diversity, inclusion, culture, fairness, support; they’re all key areas of how we work. People and purpose are what makes profit, not the other way around. That’s why we decided to join a community of like-minded businesses that demonstrates their commitment to improving gender equality and inclusivity - MotherBoard. We’ve got big plans for 2022 and we’re looking to grow the team to help us achieve our goals, which include launching a new product and tech strategy capability; identifying the right bigger stage for DD to move into for opportunities and talent; and setting up at least one key partnership with a community or environmental based organisation. If you’re looking for any support in digital strategy, design, or full stack development, just reach out. Our humanity led approach means we’re always looking to connect to more people and businesses who care about people, the planet and technology. Company: Digital Detox Web Address: