24 | Greater London Awards 2020 For the husband and wife team behind Moretti Interior Design, design is much more than just art. It is the cohesion of art with psychology and biology in the concept of Bio-Design, which takes inspiration from biomimicry to create a holistic approach to design. The result is beautifully designed spaces that have been scientifically crafted to become the individual expression of a client’s unique personality. We delved into the philosophies of this West London studio to find out more about their revolutionary take on interior design. Moretti Interior Design is the West London-based interior design studio run by husband and wife team, Michele and Cinzia Moretti. Working with clients all over the world, Moretti uses design, lighting, sound, nature and Biophilia – humankind’s innate connection with nature – to create a home designed for clients and their families, which they can appreciate with every sense. With great respect for the representation of each person’s unique personality that design has, Moretti takes a profoundly holistic approach that takes into consideration their clients’ values, beliefs and artistic preferences. The Moretti process integrates itself into the very soul of their clients, learning as much as they can about them so that they can visually and creatively express the very essence of their clients in the spaces around them, which in turn help to enhance their lifestyles and wellbeing. Most Innovative Interior Design Studio 2020 This particular design journey is called Bio-Design and is an extension of Cinzia’s own design philosophy which considers design to be a cohesive blend of art, psychology and biology. Through design, Moretti is able to reconnect its clients with Mother Nature and have a healing impact on their mindset and mentality. For Moretti, interior design is not just about beautifying internal spaces, it is about enhancing lives. In recent months, lifestyles have seen dramatic changes resulting in homes becoming even more central to day to day life, as working from home becomes the norm in light of the Covid-19 pandemic and resultant lockdowns. Moretti has therefore considered how it can make homes a universal space serving many more functions and as such, recent projects have seen the introduction of more home offices, gyms and connecting internal spaces with gardens and outdoor spaces. This has coincided with an increased demand for low maintenance and easy-to-clean materials, as spaces become more lived-in much quicker when a family is living in it a lot more than usual. Moretti therefore relies heavily on its talented and highly skilled team, who each bring their personality, Sep20301 passion and experience into each project. With a keen eye on trends, a thorough knowledge of the market and meticulous attention to details and the needs and tastes of their clients, the Moretti team work together, collaborating and inspiring one another to create truly unique spaces for their clients. Although they take inspiration from all over the world, most comes from their home city itself. London boasts beautiful architecture and interior spaces and boasts a vibrant, multicultural hub of creatives who Moretti build collaborative relationships with. As a result, Moretti is able to create beautifully exquisite spaces that are inspired by the greats of the interior industry, but at the same time, wonderfully unique. With many projects soon to be revealed, Moretti is declaring that they are one to watch. Contact: Cinzia Moretti Company: Moretti Interior Design Ltd Web Address: www.morettiinteriordesign.com Working with clients all over the world, Moretti uses design, lighting, sound, nature and Biophilia – humankind’s innate connection with nature – to create a home designed for clients and their families, which they can appreciate with every sense.