Greater London Enterprise Awards 2020

27 | Greater London Awards 2020 Most Client-Centric Luxury Lifestyle PR Agency 2020 Founded in 2017, Kitten & Shark Ltd is an enthusiastic and forward-thinking luxury lifestyle PR agency. Having recently found success in SME News’ Greater London Enterprise Awards 2020, we caught up with firm’s CEO, Clemmie Mason-Pearson to find out more about the one of the most client-centric luxury lifestyle PR agencies in the industry today. Since the beginning, with an eager eye for quality, Kitten & Shark Ltd have been passionate about delivering the best results for its clients whether it is from a consumer facing perspective, the calibre of the coverage generated or the partnerships formed. To begin, Clemmie provides a brief overview of the firm and offers more insight into its typical clientele. “As a PR agency, we approach each campaign with a bespoke strategy, tailored to the client’s exact requirements. Whether it is a new launch, to re-ignite interest in a brand, promote a specific theme, season or product, Kitten & Shark can offer a wide range of skills and services to drive brand awareness and ultimately generate sales. With an experienced team of PR Professionals to call upon, the majority of our clients tend to work in the hospitality, health & wellbeing, and luxury consumer brands sectors.” Operating in a competitive industry like PR can present a number of challenges, but as Clemmie goes on to explain, by implementing a meticulous client approach the firm have managed to remain at the forefront of the industry. “While we build reputations for brands, we successfully launch products, promote places, profile people and arrange events & partnerships. Although we do focus on maintaining our strong media relations, most of all we work with clients to identify what they consider a successful PR campaign looks like and then we deliver it.” As the PR industry continues to evolve it has become more apparent that agencies need to adapt with the times to remain competitive. Moreover, as Clemmie explains further, this has certainly been the case for Kitten & Shark. “My background has always been in the hotel PR sector, but as the PR world becomes more saturated, we have to change with the times and not just focus on one industry. This was exactly my plan when setting up Kitten & Shark in 2017, we had to broaden our horizons to incorporate the wider luxury lifestyle market. Fortunately, this has kept us in a good position during COVID-19 and with a broad spectrum of clients we have been able to continue trading, whether online, or as an alternative to everyday necessities.” Although a hierarchy can help an organisation achieve its objectives and give departments a certain amount of authority, this isn’t something Clemmie is a huge fan of as she comments on the internal culture in place at Kitten & Shark. “Whilst everyone in the team has a role, I don’t like to create a hierarchy. Moreover, by encouraging a very friendly approach, whether internally or with clients, we ensure of a much more approachable and engaging working relationship. When you enjoy pitching and securing coverage as much as I do in preparing new business proposals, then it becomes easier to instil this in all our team members too.” As a London based PR agency, Kitten & Shark is perfectly located to be able to generate national as well as local interest for clients, as Clemmie points out. “Having worked with the travel and lifestyle national media for over 12 years now, we have built close knit ties with them and they actively “As a PR agency, we approach each campaign with a bespoke strategy, tailored to the client’s exact requirements.” Oct20240 look to us for news, most of which are still based in London, enabling us to meet on a regular basis to update them with client news. As a vibrant city and a place that encourages work and play, London is a great location for us all.” Finally, Clemmie comments on the future prospects of Kitten & Shark, sharing her goals and plans for the remainder of 2020 and beyond. “Looking ahead, our aim is quite straightforward, to grow and become more successful!” Company: Kitten & Shark Ltd Contact: Clemmie Mason-Pearson Web Address: www.kittenandshark.com