Greater London Enterprise Awards 2020

61 | Greater London Awards 2020 Sep201033 Best American Dining Experience 2020 The original rock’n’roll restaurant, Hard Rock Cafe has earned its place amongst the greatest eating establishments in the world by serving up legendary burgers, sumptuous cocktails, and so much more to tantalise the taste buds. Hard Rock Cafe brings people together around good food, a vibrant atmosphere, and a love of outstanding music that is adored all around the world. Since 1971, Hard Rock Cafe have strived to ‘do well by doing good’ in its local and global communities, including those within London itself. In a world where corporate philanthropy has become a new business strategy for many organizations, Hard Rock Cafe can be proud to say that its pursuit to Love All – Serve All, has been a part of its DNA since day one. In 2016, Hard Rock International combined these two passions with the launch of the Hard Rock Heals Foundation, a global charity that aims to improve lives through the power of music. In the United Kingdom, Hard Rock Cafe has worked with various partners including Nordoff Robbins Music Therapy, The Caron Keating Foundation, and many more. However, what remains chief at Hard Rock Cafe is the unmistakably American dining experience that guests can enjoy. It may be one of the most globally recognised companies, but it earns that title with outstanding cuisine that truly showcases the best that America has to offer. Not only does the established eatery offer some of the most outstanding burgers, meals, sides, and drinks, but it is also at the forefront of gastronomical innovation globally. It is constantly on the lookout for new food and beverage trends, and constantly pushes the boundaries to offer the very best products for its guests. The menu includes the award-winning Steak Burgers, and a myriad of classics that contain the essential Hard Rock spin. Whether sampling a Boozy Milkshake, or enjoying some Savoury Sliders and Shareables, there is something for everyone at Hard Rock Cafe. As well as the exceptional cuisine, Hard Rock Cafe is also famed for its commitment to offering guests the authentic rock’n’roll experience. Since 1971, Hard Rock Cafe has also become a haven for fans of music, and owns the largest music memorabilia collection in the world with more than eighty thousand pieces. Music may be central to what Hard Rock Cafe offers, but the people that bring the experience to life are even more so. Employee culture, including the happiness and welfare of the staff, is vital to Hard Rock Cafe’s success and the service it provides. The care taken is maintained through the hiring and training process, right the way through an employee’s entire tenure with the brand. That same level of care is developed through investing in people. There are opportunities to promote from within, and there is active encouragement of an environment where individualism is celebrated, not shunned. 2021 marks a very special year for Hard Rock Cafe, and its global brand as a wider entity. On June 14th of this year, Hard Rock Cafe is celebrating fifty years in business. Though there will be major celebrations in London, there are also global celebrations taking place all over the world. There will be a Hard Rock Stage at British Summer Time Festival in July, which will include a pop-up Hard Rock Cafe experience, Hard Rock Stage viewing areas, a showcase of Hard Rock’s music memorabilia collection, a retail location, and other unique experiences for festival site visitors. 2021 will be a special and exciting year indeed. As it also continues to deliver an unrivalled American food and music experience, Hard Rock Cafe will continue to earn global praise for its excellence in the food and beverage industry. Hard Rock are taking it to their rockin’ roots and celebrating Hard Rock Heritage! They’ll be welcoming back some of their original dishes from over the years and taking a dive into the music, culture and people that have made Hard Rock Cafe what it is today. Such as the Hard Rock Original Menu…. Available for a limited time only, this menu celebrates the best of their legendary flavours from over the years with classic dishes like The Original Haystack Salad, HRC Country Burger, Grilled Cheese, Road House Rib Sandwich and The Ringo. Now Available for Collection or Delivery on Uber Eats, Deliveroo & Just Eat. Company: Hard Rock Cafe Contact: Narissa O’Moore Email: narissa.omoore@hardrock.com Website: www.hardrockcafe.com London is a truly vibrant, diverse, and wonderful city, full of culture and life from all over the world. It is a melting pot of delicious tastes, bewitching aromas, and rich history. One of London’s key connections is with the United States, and the two places shared love of food. Hard Rock Cafe offers those in search of true American dining the chance to experience it wonderfully. Find out more about this fantastic and one-of-a-kind eatery in London.