Managing Director of the Year Awards 2023

35 | Managing Director of the Year 2023 Mar23317 Sustainable Garden Product MD of the Year 2023: Sue Rawlings Carbon Gold has a mission to contribute to a sustainable future by enhancing plant health and sequestering carbon. The team are dedicated to offering environmentally friendly solutions that benefit both the planet and businesses. We profile the company and its award-winning Managing Director, Sue Rawlings. With over 15 years of experience providing innovative organic biochar products, Sue Rawlings has significantly contributed to the gardening and agricultural industry. Her vision of a greener and more sustainable future has driven her success and positioned Carbon Gold as a leader in the market. Carbon Gold’s biochar-based products have improved soil health, sequestered carbon, and reduced greenhouse gas emissions. Furthermore, by collaborating with prestigious partners and ensuring convenient access to its products, Carbon Gold has not only worked with renowned organisations such as Premier League football clubs and the Royal Palaces but has also made its products accessible to individual gardeners and plant enthusiasts. When asked about the differentiation from competitors, Sue highlighted the unique benefits of Carbon Gold’s biochar products. With a higher carbon content and a closed-loop production system, the company’s products capture and store carbon dioxide more effectively. In addition, enriching their biochar with beneficial microorganisms enhances plant growth, nutrient uptake, and water retention. Carbon Gold’s products have also proven effective in soil remediation, making them a versatile choice for various applications. Sue’s journey to becoming the Managing Director of Carbon Gold is inspiring. From battling a life-threatening medical condition to inheriting a family business, Sue’s determination and resilience have played a pivotal role in her success. She draws on her experiences as a holistic therapist and her accounting background to lead Carbon Gold effectively. The invaluable skills she brings to her role include resilience, patience, and the ability to take onboard others’ experiences and opinions. As a leader, Sue values open communication and collaboration within her team. Recognising that her employees are the driving force behind Carbon Gold’s achievements, she actively seeks their expertise and encourages their input in decision-making processes. In addition, the company prioritises employee wellbeing through training, development opportunities, mental health support, and wellness programmes. By valuing and leveraging the expertise of her team members, Sue aims to build a dynamic and thriving work environment that contributes to the overall success of Carbon Gold. Regarding industry insights, Sue highlights the ongoing shift towards sustainable practices in the gardening and agricultural industry. Carbon Gold’s enriched biochar products align perfectly with this trend by promoting soil health, reducing harmful inputs, and improving nutrient retention. However, despite progress, challenges such as the availability and accessibility of sustainable inputs and the need for education and awareness still persist. Sue emphasises the importance of continuous research and innovation to improve sustainable practices and make them more accessible for farmers and gardeners. When asked about the internal culture at Carbon Gold, Sue reiterated the collaborative and supportive nature of the organisation. The team works together closely, valuing each other’s expertise and knowledge. Open communication, transparency, and collaboration are integral to their success, creating a positive work environment that fosters growth and innovation. Sue advises those wishing to succeed in the industry to build strong customer and stakeholder relationships. Prioritising customer service, transparency, and collaboration with suppliers and distributors are crucial in establishing a positive reputation and cultivating loyalty in the competitive biochar and gardening industry. In conclusion, Sue’s leadership and vision have propelled Carbon Gold to the forefront of the sustainable gardening and agricultural industry. Carbon Gold has made significant contributions to soil health, carbon sequestration, and sustainable practices through its unique biochar products and commitment to a greener future. Sue’s inspiring journey, combined with her expertise and collaborative approach, sets a remarkable example for aspiring professionals in the industry. With Sue Rawlings at the helm, Carbon Gold continues to pave the way for a more sustainable and environmentally conscious future. Company: Carbon Gold Ltd Name: Sue Rawlings Email: marketing@carbongold.com Web Address: www.carbongold.com

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