Midlands Enterprise Awards 2020

50 | Midlands Enterprise Awards 2020 Sep20263 Best Local SEO Consultancy - UK Online Ownership is the top consultant for local business SEO marketing across the UK. The company focuses on improving specific elements of their clients’ SEO, rather than using a “scatter-gun” approach to online marketing. Led by head consultant Tim Capper, Online Ownership possesses superior knowledge and skill to their peers in the industry. Tim himself stands firmly at the forefront of the UK SEO industry, being the only recognised Google My Business Product Expert in the UK. As part of this elite group of experts, there is no one in the UK who can provide the level of accuracy and expertise that Tim can. He has dealt with issues that many SEO companies may have never come across, giving him a broad understanding of the Local SEO ecosystem. Whereas many SEO companies rely on basic and increasingly outdated techniques like link building or keyword ranking, Tim and his team have never done this. This is precisely why Online Ownership has been instrumental in turning businesses around and helping them survive during the Covid-19 pandemic. The company has assisted businesses in a range of sectors including Hospitality, Fitness, Event Services, Transport and Healthcare. The work Online Ownership have done for Event Furniture Hire & Sales, one of their clients in the Midlands, is a prime example of their excellence. As one of the largest event furniture companies in the UK, Event Furniture Hire & Sales were caught by surprise when the events industry collapsed due to Covid restrictions. Fortunately, they had been moving into the sales of commercial furniture for the past two years. With high rental rates on their warehouses, Online Ownership were determined to find a solution that would keep them afloat. As “social distancing” appeared as an online search query, Tim and his team capitalised on the newfound need for social distancing furniture and accessories. The NHS hired 5000 stretch barriers, and key facilities ordered social distancing equipment for areas where their staff would normally be close together. The team then created a range of social distancing products to be purchased, as many businesses did not want to commit to long-term hiring. As lockdown restrictions were eased, they started targeting restaurants and cafés with these products. They also managed to pivot the event furniture business from hire to sales and were able to acquire a foothold for them in the Home & Garden market quickly enough to keep them running. Ignoring short tail keywords, Online Ownership instead decided to create as many combinations of products and furniture sets as possible to help the company stand out from competitors. This gave Event Furniture Hire & Sales an edge in the Home & Garden market. Since most large retailers sell the same products in standard variations, their offering was unique. This resulted in the sales side of the business covering all business expenses as well as allowing them to bring 4 of their 6 furloughed employees back to work. Tim and the team at Online Ownership are vastly experienced and unbeatably creative, which is shown in the success of their work. Where other SEO and marketing companies may fail, they manage to find solutions which help put their clients ahead of the competition. Online Ownership takes advantage of fragile situations like the Covid pandemic and uses them to their client’s advantage. Tim has kept almost entirely the same team for 10 years, constantly encouraging them to improve and allowing them time to do so. With their extensive knowledge and strong internal culture, there is no other Local SEO consultant in the UK who can provide the level of ingenuity that Online Ownership can. Contact: Tim Capper Company: Online Ownership Web Address: www.onlineownership.com Online Ownership is a bespoke SEO company that specialises in Local SEO. The company takes a focused and personal approach to each client. As winners of “Best Local SEO Consultancy – UK” in the 2020 SME Midlands Enterprise Awards, finding creative and unique solutions is their forte.