Midlands Enterprise Awards 2020

57 | Midlands Enterprise Awards 2020 Best Emerging Video Marketing Agency 2020 MBI Visuals is a forward thinking B2B video marketing agency, providing top notch video production and e-commerce marketing solutions to local and national SMEs. We speak to the founder about his passion for videography and how the firm is poised for success. Based in Wolverhampton, MBI Visuals was founded by Malakai Israel in 2018 with a clear goal in mind: to become the number one video marketing agency in the region, and it’s well on its way to achieving this. Malakai had a feasible vision to build a legacy and, having already gained 13 years’ experience in content creation and marketing, it made sense to pursue his passion of putting everything into forming and building his own company. With exciting prospects, passion and drive that cannot be hidden, MBI Visuals has attracted new Co-Founders, Chaazaq and Chris, to help continue to steer the business in the right direction. Being based in the Midlands has its definite benefits and Malakai reflects on how this central location has helped the company. “There are so many networking events nearby and we don’t have to travel far to engage,” he begins. “People here are also very approachable and easy to talk to.” Being a people-centric agency makes this an incredible bonus and Malakai continues to explain how his staff play a key role in the firm’s success. “Integrity, Innovation, dedication and teamwork is our culture. We make sure that our staff are trained and well informed about their job role and what we expect of them. We tell every staff member our mission and encourage them to be the best they can be, to help us make history achieve this.” Where recruitment is concerned, there is a very specific criteria that potential employees must adhere to. Team players are essential, as are people who enjoy their chosen role, but being friendly and tenacious are also skills that are needed. In such a digital-age the competition in this industry is fierce therefore MBI Visuals must stay ahead of the game to make sure it differentiates from others operating in this space. It does this Sep20333 by streamlining its processes and working closely with clients to ensure that it not only meets, but exceeds, their expectations. However, it must also keep up to late with the latest trends emerging. “We are seeing that videographers are being a lot more creative with the way they film right now and we are also partakers in this trend,” Malakai continues. “When Covid-19 struck us, we had to stop filming at events and venues for a while, but this forced us to look at things differently and create a digital solution to sell, which ended up giving birth to our fantastic YouTube Starter Kit 1.0. This offering is an original music production solution (for Vloggers) making us a one-stop-shop.” With regards to the future, Malakai and the team at MBI Visuals knows that it must scale up its business in order to become a leader in the industry and it is currently working on several projects, one being MBI Volunteers. This involves training up a group of people who are interested in learning new skills in the videography industry and helping them to gain more experience which will, in turn, lead to them being gainfully employed. “This is our way of giving back to the community,” Malakai enthuses. “We are currently working on a crowdfunding campaign which is launching very soon.” The agency is also looking for some of the very best videographers or production teams out there to sign up with them and to invest. With some of its work featured on Netflix, in collaboration with Hollywood, and having worked with production teams from Eastenders, MBI Visuals has some big names under its belt already. “Currently, we are looking for the right potential investors to help us scale up MBI Visuals Ltd, as we firmly believe that we could become a major player in our industry.” Contact: Malakai Israel Company: MBI Visuals Ltd Web Address: www.mbivisuals.com