Midlands Enterprise Awards 2021

67 | Midlands Enterprise Awards 2021 Curious Agency is a passionate team of brand builders, strategic thinkers and creatives. With 100+ years’ combined experience under its belt, it specialises in helping clients tell beautiful stories that generate awareness and revenue. This is done by the agency’s team mastering its values of pride, curiosity, integrity, agility, innovation, accountability, and kindness in everything they do. Curious Agency creates clarity. Taking complex information and simplifying it is at the core of what it does. Its biggest strengths are its people and abilities, building long- term relationships and understanding its clients, making their lives easier by delivering meaningful campaigns that get results, on time and on budget. This is all done by combining national and global marketing experience at very senior levels for a range of sectors – Senior people who know the terrain and come armed with knowledge and insight. So many agencies make bold claims, but can’t prove their return on investment. Curious Agency can buy revenue and engagement for clients, having created £1.6bn for clients in nine years. Its senior team of real experts have spent decades as marketing and creative directors, making the agency commercially focused and understanding of the challenges its clients face. Creative Director and Founding Partner, Nish leads the team with his 25+ years of design and marketing expertise. He is an Advisory Group Member at Brand Leadership Community (Marketing and Content) and an ex-Creative Head of Big Communications. He is joined by Christine, Strategy and Insight Lead and award- winning marketer with over 15 years’ experience, having previously worked as Head of Marketing at Santander and Halifax Bank of Scotland. Matt, Digital Strategy, Marketing Strategy and SME Strategist has 25 years’ agency and client side marketing experience behind him and is alumni of IESE Business School, Barcelona. And Paul, Best International Brand Development Agency 2021 & Advertising Customer Service Excellence Award 2021 Strategic Marketing, Brand and Client Experience Specialist (MA, PGDipM, PGDipSI, MCIM) has over 15 years of experience as a marketing director in CMO level roles, having led global, national and virtual teams of up to 100 people. Lately, Curious Agency has seen a huge, unprecedented increase in online meetings and conferences due to the pandemic. It creates these for clients, and though attendance is high, it cannot measure engagement. Nish said, “If we are honest, we aren’t always committed to all day virtual conferences, and we miss human connection. Digital touches two senses – sight and sound. Though, physical touches five senses – sight, sound, touch, smell and taste. Research shows that these extra senses increase engagement by 70% (ref Business.com).” Nish and the team have also been developing a new innovative offering in the form of artificial intelligence video marketing. This reaches customer inboxes with a personalised video. Using AI, it will name everyone and personalise the message. This is seeing an increase of 88% in engagement compared to a text email. As Curious Agency looks towards the future, it intends to continue exploring new ideas and innovations, collaborating directly with clients to get under their skin, rather than having account managers do this instead. The agency is surrounded by freelance experts in web-build, TV and film, audio, copywriting – all people that Nish has known for 20+ years and intends to keep working when it means delivering the best for clients. This way, the services are hired as required, rather than always needing to employ these roles, and these individuals are experts in what they do (that’s why they work for themselves, rather than an agency), enabling the best and most appropriate expertise to deliver the project. Company: Curious Agency Contact: Nish Wickramasinghe Email: nish@curiousagency.co.uk Website: www.curiousagency.co.uk Aug21032