Northern Enterprise Awards 2021

69 | Northern Enterprise Awards 2021 Whether you’re planning a corporate event, a children’s birthday party or even just a fun day out with friends, Yorkshire Outdoors offers a range of action-packed exhilarating activities. We find out more from Ben Ducker in the wake of the firm receiving a Northern Enterprise Award. Yorkshire Outdoors provides outstanding experiences to private individuals, small groups, family parties and corporate clients, its core activities bring off road driving, quad biking and clay pigeon shooting, all of which are provided on a VIP basis with personal dedicated instructors chosen originally for their personalities as well as their expertise. Established more than 30 years ago, Founder Richard Fawcett has a passion for the place in which he lived and wanted to showcase it to the rest of the world. “As one of the foremost adventure experience providers in the UK, Yorkshire Outdoors is the perfect choice for your adventure,” explains Centre Manager Ben Ducker, who shares Richard’s zest for life, as he tells us more about the award-winning 4WD experience available. “We offer our exceptional course which is set in 50 acres for you to challenge yourself in a 4×4 Land Rover for the ultimate experience. With the expert guidance of one of our trained team, get ready to have the time of your life! Whatever your experience level with our 1-1 tuition we’ll be here every step of the way.” Ben joined the team in 2020, during the pandemic, having worked in customer services for more than 10 years prior. He believes in providing customers with first rate service each and every time to ensure they will have an experience they’ll never forget. “Everything we offer is about quality,” Ben elaborates. “Offering a truly unique experience where customer satisfaction is guaranteed and is absolutely paramount to us.” Best 4WD Off Road Adventure Experience Provider 2021 The business differentiates itself from competitors in the field by having an outstanding and highly trained team of dedicated staff, all of which are thoroughly familiar with the company products and services, and who understand the importance of customer satisfaction and the requirements to meet expectations. “The culture for all of our staff members is the need for total professionalism,” says Ben. “All staff have to be thoroughly in tune with all aspects of what a customer can expect and be totally up to date with full product knowledge. All staff also have to be personable and friendly and have a genuine desire to provide all customers with the highest quality service.” It is the company’s intention and aim to do this at the best possible price thus providing incredible experiences and outstanding value for money. “It is paramount that the customer receives the best possible experience using the best equipment in the business on an outstanding site delivered enthusiastically providing instruction of the highest quality with outstanding service showing the client the respect and courtesy they deserve,” Ben adds. The pandemic took its toll, however as life returns to a ‘new normal’ and business begins to bounce back, Ben and the team have noticed a change in attitude from customers, namely a reluctance and real hesitance to book experiences too far in advance, for fear of further lockdowns. This has had a knock-on effect for Yorkshire Outdoors meaning it has to ensure staff are available at very short notice to be able to fully meet the clients’ needs. Yorkshire Outdoors recently received the title of Best 4WD Off Road Adventure Experience Provider 2021 in the Northern Enterprise Awards and the team already have big plans for the future. As well as continuing to provide experiences of the highest standard and further develop the courses to offer returning customers new and fresh challenges, the firm will be promoting its new shooting gallery and implementing a bush-craft experience for 2022. “We benefit from the lower Yorkshire Dales to the west and the Yorkshire Moors to the east,” states Ben. “Therefore, we are perfectly situated for bush-craft expeditions spending nights under the stars shining over England’s most stunning county.” Contact: Ben Ducker Company: Yorkshire Outdoors Web Address: Oct21577