For over a decade, Bowtastic Hair Accessories has offered a wide selection of hair bows in varying sizes and colours for children pre-school and above. With a diverse range of sizes, styles, and attachments, the brand is a small family business that has undergone significant growth. Bowtastic Hair Accessories offers free local pickup from its warehouse in Bishop Auckland as well as flexible delivery options on a huge array of beautiful accessories. Bowtastic Hair Accessories has received a Northern Enterprise Award for this year’s Best Girl's Hair Accessories Retail Business. Best Girl's Hair Accessories Retail Business 2023 Stacey Roe, Founder and Director of Bowtastic Hair Accessories, began her business over ten years ago when she placed a £6 order for hair accessories. In collaboration with her partner Charlton, she promoted her products through social media and her website. As the company gained momentum, Stacey expanded to sell her accessories at local markets in Bishop Auckland and Durham and began participating in school fairs. To keep up with her growing client base, Stacey made the vital decision to acquire her first workspace. At Bowtastic, products are primarily catered to children aged 3 to 11 years. Its extensive collection of accessories ranges from dainty 1.75-inch bows to striking 7-inch bows. Curated by Stacey, bows come in a selection of styles and are available in over 100 distinct shades. The brand also offers seasonal accessories for all occasions including Easter, Halloween, Christmas, and many others. Bowtastic also offers a variety of additional services such as free local pickup from its warehouse in Bishop Auckland. The company's complimentary ribbon sample service allows customers to eliminate uncertainties by obtaining colourful samples to match to outfits, from every day to special occasions such as weddings and school uniforms. It is the business’s mission to become the market leader of hair accessories in the UK. Bowtastic is dedicated to providing children with affordable accessories that never compromise on quality. Renowned for its vast range, the company is unique in its countless colour combinations to match school uniforms nationwide. Its flagship product, dual-coloured ribbon hair accessories, is unrivalled in the market today. Compared to high street stores, Bowtastic is unmatched in price and maintains its belief that value for money should not mean sacrificing on quality. Bowtastic is passionate about giving back to its community and the education sector. The company supports both schools and charities through the donation of bundles and accessories to assist their fundraising efforts. Alongside its charitable endeavours, the business champions its community with regular sponsorship. Bowtastic recently sponsored its local town’s junior netball team to support local talent and build community spirit. During the pandemic, the company experienced substantial growth and the increase in online shopping required significant operational adjustments. From 2019 to 2020, Bowtastic moved premises three times to keep up with the increasing demand for its premium products. Since then, the brand’s recognition has only continued to grow. Small fluctuations in sales provide founder Stacey with time to reflect on her achievements and ensure that the company remains on track. These brief pauses allow Bowtastic to explore new avenues and invest in the continued development of its team which ultimately contributes to the business’s ongoing success. Although online sales remain stable, there has been a gradual shift back to physical stores and retail parks. In the North of England, efforts are currently underway to revitalise the local high street and encourage footfall to support small businesses. The cost-ofliving crisis has had a significant impact on all businesses as more customers reevaluate their spending habits. To counter this, Bowtastic is committed to maintaining its affordable prices and offering customers value for money with consistently high-quality accessories. The company fosters a family-oriented culture that emphasises transparency and trust. Bowtastic treats its employees like family and nurtures a supportive environment. The team’s valuable contributions continue to shape the company’s success. When recruiting new talent, the business seeks individuals with qualities such as attention to detail, organisational skills, teamwork, and a proactive approach to maintaining a safe warehouse environment. With the support of its hardworking team, Bowtastic can uphold its commitment to excellence and customer satisfaction. Bowtastic plans to increase brand awareness through collaborations with influencers and other small businesses, with the aim of establishing a network of stockists across the UK. The brand will continue to adapt its advertising strategy to the industry’s everchanging landscape in order to reach a broader audience. Bowtastic will also keep innovating its expansive product range to offer even more stunning accessories. The business's future is bright and as its customer base continues to grow, Bowtastic is closer than ever before to becoming a leading supplier in the hair accessories market. For its affordable services and beautiful designs, Bowtastic Hair Accessories has received our award for this year’s Best Girl's Hair Accessories Retail Business. Contact: Stephen Roe Company: Bowtastic Hair Accessories Web Address: www.bowtastic.co.uk
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