SME News March 2018

28 SME NEWS / Q1 2018 , Morgan James’s newrelease, Your First CFO: The Accounting Cure for Small Business Owners by PamPrior, provides small business owners the information and insights they need to control their finances rather than having their finances control them. As an experienced industry chief financial officer, sought-after coach, podcast host, and international speaker, Pamhas workedwith companies of all sizes to transformtheir financial outlook using the techniques she outlines in this easy-to-read book. This guide hits a sweet spot for entrepreneurs with six to eight figures in revenue. A Small Business Owner’s Guide to Financial Confidence So many business owners know every detail of their business, but are baffled by the finances. It’s easy to hire a bookkeeper to handle the money, but business owners cannot be truly confident in the future of their businesses if they don’t understand their finances. Your First CFO: The Accounting Cure for Small Business Owners is the solution for entrepreneurs facing stress and uncertainty in their finances or accounting. Additionally, it is written for entrepreneurs, by an entrepreneur, in a very readable format that follows the thoughts of a client migrating through the transformation Pam facilitates. Accounting and finance expert Pam Prior leads readers step by step to a more certain financial future. She begins with the basics, covering everything from net income to balancing a check book, and goes on to explain cash flow forecasting, and more. Prior also helps readers determine their staffing needs, evaluating if their business calls for anything from a part time bookkeeper to a full time CFO. Pam is a chief financial officer, business coach, podcast host, and highly sought after public speaker. She earned her MBA and BS degrees from the University of Delaware and is a licensed CPA through the Commonwealth of Pennsylvania. Throughout her career, Pam has worked with companies of all sizes, from start-ups to Fortune 500, transforming them in periods of crisis, major change, rapid growth, and significant resource constraints. Amidst her financial know-how, accounting knowledge, and speaking skills, one of her greatest strengths is her ability to develop relationships with people at all levels of an organization, and instil a culture of engagement in teams, leaders, and customers alike. Entrepreneurs need to be able to answer the critical money questions about their business if they are to run and grow their organizations effectively. Your First CFO: The Accounting Cure for Small Business Owners removes the confusion, translates the jargon, and equips business owners with the tools and knowledge they need to be confident in their financial security.