Q1 2019

12 SME NEWS / Q1 2019 , Carousel PR has distinguished itself through a dedication to passionate PR, realising that success in their industry relies on a commitment to providing creative, innovative solutions. As a result of this approach, they’ve been recognised as one of the best in the business, and, in February, were awarded the title of ‘Most Outstanding PR Agency for the Events & Festivals Sector’ in the SME 100 Awards programme. We profiled the company to find out more. Truly Passionate PR The public relations industry has flourished in the digital age, finding new life in this ever- connected consumer landscape. Here, the best PR firms have thrived through creativity and innovation, finding novel ways to communicate with markets and demographics to accelerate their client’s businesses. For their clients, Carousel PR has become a trusted partner across a number of rather niche industries namely, festivals, events, toys, games, and the fast-moving consumer goods sector. More than anything, Carousel believe in the power of passion, of strategies with heart and a drive to succeed. This, in turn, has yielded results that mark them as different from their peers and competitors. It’s no surprise then that they continue to make an impressive mark on the greater PR industry, impressing their clients through diligence and undoubtable expertise. More than that, Carousel believe – rightly- that no two clients are the same, and require a bespoke, tailored approach. After all, there is no ‘cookie- cutter’ solution in PR. One good example lies in Carousel’s work for The British Music Experience, a museum dedication to the history of popular music. Tasked with creating engaging coverage around the museum’s move from London to Liverpool, Carousel secured content from BBC Breakfast, the Huffington Post, and The Telegraph – to name but a few – ensuring large-scale national and regional exposure. That’s just one example of many. All in all, this is a company with a firm grasp of their industry and a noted history of securing success for their clients, regardless of complexity or challenges. As a result, they have continued to grow, embracing innovation and creativity to fuel campaigns that are, at their core, different, exciting, and original. Feb19524 Company: Carousel PR Address: The Landmark 17-21 Back Turner Street, Manchester, M4 1FR, United Kingdom Website: http://www.carouselpr.com Telephone: 0161 302 0206 Managing Director Gawen Higgins and the Carousel festival team