Q1 2019

20 SME NEWS / Q1 2019 , As the first ever L’Oréal Professional flagship salonwithinNewcastle Upon Tyne, Collective Hairdressing has become renowned for their dedication to customer service and a great amount of skill. On the back of the salon’s recognition in the SME Top 100 programme we spoke with Collective Hairdressing’s SalonManager, Paul Clayton, to find out more. Collective Hairdressing : Succeeding Through Client-Centricity and Peerless Expertise Hairdressing is rather unique as an industry in that it remains, on the whole, unaffected by the rise of digitisation. Putting aside the rising importance of an online presence or impressive testimonials, salons will always have to be brick and mortar outlets. Equally, nothing can be a substitute for tested experience, and a peerless reputation in the sector. Boasting no small amount of both, Collective Hairdressing has become known as one of the best in the business, impressing through their commitment to delivering a truly client-centric experience, as Paul discusses in more detail. “Collective Hairdressing is a unisex salon providing a full range of hairdressing services to all ages. We are colour specialists and hair care experts. We are proud to be the most reviewed salon in North East England due, in part, to our unique five step consultation. We listen, advise, and educate all of our clients on the maintenance of their hair. As a result of our expertise, we have been included in publications at a local and national level.” “We not only focus on our clients but on the continued development and education of our team. At the end of the day, our team are key to our growth as a brand. As such, they are constantly supported to become the best that they can be.” There can be no doubt that Collective Hairdressing’s unique approach to client service has aided in the creation of their faultless reputation. By approaching each appointment in a bespoke way, they ensure that each client leaves the salon with their expectations thoroughly exceeded. Paul takes a moment to explain further. “Our unique five step consultation guarantees that our clients get the best possible end result. Our team are trained in the art of listening. We are the most reviewed salon in the UK on freeindex and currently ranked number 1 out of 3324 UK salons. We rely on word of mouth and recommendations. As a company we feel it necessary to be able to measure accurately if we are doing things right.” Finally, in his closing comments, Paul offers some insight into the salon’s future: “We continue to grow from strength to strength and unlike retailers our services cannot be purchased online. We constantly monitor our progress and make the necessary adjustments that are needed.” Telephone: 01912 221 311 Website: https://www. collectivehairdressing.uk/ Twitter: @collective_Hair Facebook: https://www.facebook . com/collectivehairdressing Instagram: collective_hairdressing Youtube: https://www. youtube.com/channel/UCgJ_ LlAcbciaglsg44fdWGQ Mar19055