37 | Q1 2021 Oct21640 Best Luxury Bedding 2021 Ava Innes, Scotland’s luxury bedding brand is leading the way with its patented sustainable duvet filled with the perfect blend of cashmere guard hair and Scottish wool, made in Yorkshire. In a recent survey 93%* of Ava Innes duvet customers said they were sleeping better, as a result of the duvet. ( *SurveyMonkey Nov 21) The NHS record that nearly 38% of adults have problems with sleep. Research shows that quality sleep benefits all-round mental and physical health. Ava Innes help solve sleep problems with their temperature regulating, breathable and naturally weighted duvet, providing individuals and couples with a more comforting sleep experience. In addition, their Scottish wool pillows are cool in summer and warm in winter, offering the perfect pillow which can easily be adjusted for all needs. At Ava Innes, luxury starts and ends with good nature. Defined by ‘doing good, by doing better’, it’s about the quality and sustainability of the natural materials sourced and the relationships forged, from supporting industry partners, to proudly manufacturing in the UK, and all those enjoying the simple luxury of sleeping under cashmere. Cashmere is one of the most revered fibres known to humankind, yet only 30% of the fleece combed from the goat is used in mainstream products. The long-haired fibre which protects the soft undercoat is often cast aside or used for industrial purposes. Ava Innes recognises the value of its luxurious warmth and naturally weighted comfort, making it perfect for bedding. The cashmere duvets and pillows are not only perfect for their breathable properties and temperature regulating nature, keeping you cool in summer and warm in winter, but unlike synthetic fibres, they are better for the environment and consequently better for everyone. The company also sources from the finest Scottish mills, an eclectic range of luxurious 100% cashmere blankets, not found in mainstream collections. With cashmere socks knitted in the Scottish borders and luxurious lavender filled cashmere pillows, rest and relaxation are central to the collection. Ava Innes founder, Joan Johnston has worked for over two decades with British and international luxury brands such as Burberry, Ralph Lauren and Dunhill. From creative design and board director to business owner, Joan’s wealth of knowledge and expertise has brought her passion for sustainability, innovation and appreciation of natural luxury fibres and UK manufacture to Ava Innes. Joan developed the company’s unique cashmere guard hair duvets (Patented) and continues to innovate new products. Caring about people and the planet is at the heart of Ava Innes. Its most recent commitment is with One Tree Planted – a non-profit environmental charity on a mission of global reforestation, and its customers can choose to plant a tree with their order. Ava Innes has been shortlisted for the Blue Patch Circular Economy Award and the Sustainable Innovation Award 2021 Reading the 5 Star reviews, it’s easy to see how Ava Innes has achieved the award of Best Luxury Bedding 2021, with its luxurious and sustainable products being dreamily comfortable all year round, while being environmentally-friendly. One delighted customer commented, “The gentle weight of the duvet has helped my sleep enormously, the cashmere filling is spread evenly through the duvet and has not moved or bulked up anywhere during use. Fantastic product and thoroughly recommended” Another said, “I have to say we found an improvement in our sleeping. I wasn’t sure that we would actually notice a difference, but we definitely have! We’ve both been sleeping much better.” Another customer said, “We bought the combined Bespoke King Light Summer Duvet, with the single for my husband who love the additional weight and cosiness it gives in winter. We both sleep very well. The craftmanship of the product is second to none and a strong indication of a premium product. I have never known a duvet to fit so perfectly in a duvet cover!” Ava Innes strive to provide the best sustainable British made luxury bedding and sleep accessories. Company: Ava Innes Email: info@avainnes.com Website: www.avainnes.com
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