Q2 2021

58 | Q2 2021 Apr21759 Established in 2012, Avery Law is a redefining boutique law firm for the changing legal marketplace. The firm fully embraces a tech-enabled, lean and agile model, reinventing the way in which sophisticated and value-driven advice is provided. Its vision was – and remains – to create a disruptive, innovative and lean (low-overhead, technologydriven) boutique law firm in London to challenge the market. Avery Law is the winner of two awards in this issue of SME News, with the firm being recognised as the Best Modern Law Firm – London, and Co-Founder and Managing Partner, David Turney earning the title of Best Fundraising Lawyer – London. With passionate, innovative and entrepreneurial thinking, Avery Law’s founders, David Turney and Bjorn Benckert have worked tirelessly to establish the firm’s presence as a niche boutique in the growth tech space, with a reputation for assisting entrepreneurs, start-ups and scale-ups in raising funds and leading on acquisitions and disposals. The firm provides fixed fees and fee caps for a large proportion of its work which it believes provides clients with a partner-led solutionbased cost-effective service. Avery Law proudly says that it has provided the start-up and scaleup community with affordable legal services at magic circle quality. Clients come to Avery Law and do not have to worry about overpaying and can concentrate on managing their business. The firm has had new clients engage who have previously been using larger more traditional law firms because the traditional approach of other law firms is no longer suiting their needs. Moreover, Avery Law acknowledges the fact that start-ups require guidance not only at the very early stages but also during growth. Hence, the firm does not charge for initial calls with existing or new clients, and it is available for general guidance without billing for every minute. This is something that is highly valued by clients along with its transparent approach to fees. Setting out to build a firm from scratch, Avery Law has disrupted the traditional market and its competitors by employing a low-overhead, technology-driven model that enables it to deliver exceptional service and value. Best Fundraising Lawyer – David Turney & Best Modern Law Firm – London Avery Law understands that the way of working in the legal marketplace is changing and a more flexible approach to work and life is fundamental to a firm’s success. It is a firm that is constantly evolving, and it collaborates closely with its team to embed a culture that puts the happiness of the team and its clients ahead of financial rewards. Since the firm was born, it has grown exponentially and has invested in people and technology whilst achieving consistent turnover and client growth. It fully embraces a lean virtual and agile office model which has made the firm resilient and allowed it to grow even in difficult market conditions including the COVID-19 pandemic. Avery Law does not rely on a handful of key clients, but it has a wide and diverse base of returning clients – which has been key to its success. Its approach of working with start-ups and scale-ups and advising them throughout their journey has led to some lasting and mutually beneficial relationships. When Co-Founder and Managing Partner, Bjorn Benckert was asked what he thought about Avery Law winning SME News’ award for Best Modern Law Firm – London, he said, “We are excited about the changing legal marketplace and are motivated to remain a forward-thinking and innovative firm driving change across the profession for the benefit of clients. This award really reflects what we do as a modern law firm and I couldn’t be more pleased for the recognition.” Meanwhile, Co-Founder and Managing Partner, David Turney specialises in and has been recognised by SME News with The Best Fundraising Lawyer – London award for his fundraising work, a testament to the hard work that David and the team at Avery Law have been putting in over the past few years in the growth tech space. David is a highly skilled, entrepreneurial and recommended lawyer. He started his career at Allen & Overy before moving inhouse for an international group and subsequently founding Avery Law. He is responsible for the day-to-day management, direction and culture of Avery Law, and he frequently provides corporate, commercial and finance English law advice to start-ups, scale-ups, SMEs, investors, corporates and individuals from around the world. He has a wealth of in-depth experience in advising on funding rounds, shareholder agreements and governance, share incentivisation schemes, share subscriptions, sweat equity and the structuring of vesting schedules for founders, advisers and employees, share sales, acquisitions and corporation restructurings. He is regularly involved in fundraising and exit deals at all stages of the cap table. David has been publicly described as an extraordinary lawyer who is extremely helpful and professional”.