Q2 2024

SME News Q2 2024/ 36 Designing Your Own Personal Sanctury Maze Outdoor is the leading outdoor furniture company in the market, designing stylish, sustainable furniture that can be left outside 365 days of the year. Based in Suffolk, this award-winning company takes a different approach with its innovative design methodologies. We speak with Business Development Manager David Halsey to learn more about the company’s chic products. When it comes to producing outdoor furniture that is sustainable and durable without compromising on style, Maze Outdoor are the experts. The company is at the forefront of innovation in the outdoor furniture industry and works tirelessly to produce weather-endurant designs that will stand the test of time. Maze Outdoor operates with a unique approach to its design. The company understands that its customers value their gardens as an extension of their own home. David explains, “We see outdoor spaces as exciting opportunities to create a personal sanctuary for your health and mental wellbeing. When we design our innovative garden furniture, we create it in your image. We understand your desire to relax in ultimate comfort and have fun entertaining in style in your own private social environment.” The company offers a variety of furniture designs, from pergolas and parasols to loungers and day beds. Furniture is waterproof and weatherendurant, adding a practical touch that means customers can enjoy the comfort of lounge furniture outdoors without needing to worry about moving the softer fabrics back inside. The Martinique Rope is a sophisticated, weather-endurant rope with a weave design that is built to last. The range features fully assembled seating and durable cushions in chic styles. For customers wanting to enjoy their garden in any weather, the Eden Garden Pergola is ideal. The pergola is fully waterproof and showcases an electric roof that will provide you perfect cover, rain or shine. The company has recently partnered with Blue Diamond Garden Centres, the biggest garden centre chain in the UK. Through 10 of Blue Diamond’s biggest garden centres, the Maze Outdoor offers the Pulse Outdoor fabric range and the Maze Eden Motorised Pergola. The team went in-store to install the furniture to create perfect setups to display the products. All Maze Outdoor products are crafted with recyclable materials inline with the company’s commitment to sustainability. The company uses high-strength, powder coated aluminium that provides stability whilst being lightweight, making the furniture both easy to move and longlasting. Its Rattan collections are made with Polyethylene polymer, which is the best material for synthetic rattan and the recommended grade for both hot and cold climates. What’s more, Maze Outdoor has made a ‘0% to landfill’ promise that is fulfilled through its enhanced delivery solutions. The company delivers and assembles the furniture for customers, eliminating the oftendaunting process. Furniture is delivered in recyclable packaging, and through a packaging removal option, can be sent to the company’s waste management providers to be recycled. Of course, behind the innovative developments of Maze Outdoor is a hardworking team all sharing the same vision. Speaking about the employees, David tells us. “Maze Outdoor is the market leader in bringing innovation to the market, and it is a pleasure to work with them on this journey. The success of the business comes from the team behind the scenes, from the buying team to marketing.” Passion is pivotal when it comes to providing comfortable, functional outdoor design. Luckily, this passion is not lacking at Maze Outdoor. In fact, David has built a wealth of experience driven by his love for the industry. He says, “I have worked with the garden industry for 20 years, and not one day is the same. Working in the garden furniture industry is one of the most interesting and exciting industries; the UK consumers love their gardens and look to make it their haven of relaxation.” This passion for excellence puts Maze Outdoor on a trajectory for success in 2024. The company is pushing to bring new products to the market to remain ahead of trends, with a focus on function alongside natural colours and materials. Looking to the future, David says, “Whilst it may only be the beginning of the 2024 garden season, we are of course already looking for success in 2025. We will be making a return to the UK’s best garden furniture show, SOLEX by Lofa in July at the NEC. If you are planning to visit, the team and I would love to welcome you to our stand.” Contact: David Halsey Company: Maze Outdoor Web Address: www.maze.co.uk