Q2 2024

SME News Q2 2024/ 62 Best Natural Insect Repellent 2023 Anyone who has been bitten by a mosquito, tick, or midge understands the irritation and discomfort they can cause but may not be aware that bites can be a serious health risk. Citrefine International Ltd. is the innovator behind Citriodiol®, an entirely natural and sustainably sourced insect repellent. For three decades, Citrefine has supported clients to bring ethically sourced, natural insect repellent products to the global market. Founded by tropical disease specialist Dr Paul Clarke and his business partner Ian Hughes-Guy, Citrefine employs the traditional use of Eucalyptus Citriodora Oil to create highly effective insect repellents. The duo discovered that after a simple conversion process the essential oil possessed the same repellent properties as strong synthetic alternatives. The resulting product was named Citriodiol® after the citrus smell of the lemon eucalyptus oil and the high p-menthane-3,8-diol (PMD) content. Citriodiol® is derived from the oil of the Eucalyptus citriodora tree through steam distillation and enhanced through a low-energy conversion process. By accelerating the aging of the Eucalyptus citriodora leaf, the company produces Eucalyptus Citriodora Oil, hydrated, cyclized (also known as Oil of Lemon Eucalyptus), a highly effective active ingredient, which has been approved by leading international authorities. Citrefine supports clients around the world, from large multi-nationals to small independents, who use Citriodiol® as the active ingredient in their insect repellent products. In addition to supplying Citriodiol®, the company also offers a range of advisory and support services to help its clients register and sell insect repellents to new and existing markets. This support includes access to a range of registered formulations that enable customers to avoid lengthy regulatory processes for a faster route to market. Since its inception, Citrefine has remained committed to producing a naturally sourced substance that is both safe and effective. Driven by ethical values, it is the business’s objective to unlock nature’s potential in order to protect communities and the planet. To fulfil its overarching goal, Citrefine strives to go above and beyond to provide solutions that customers can rely on. Its passionate team is dedicated to offering reliable and consistent support and working end-to-end with integrity and total transparency. Jacqueline Watson, Managing Director at Citrefine says, “In recent years, there has been a shift toward consumers seeking effective products which are more environmentally friendly and plant based. Citriodiol® is a sustainably sourced natural product, made using the principles of green chemistry. Thanks to our close-knit network of oil suppliers, our oil can be traced right back to the source. Our extensive knowledge and expertise means we are able to help our clients with regulatory, marketing, and technical issues, setting us apart from our competitors, many of whom do not offer such advisory services”. Citrefine provides clients with comprehensive end-to-end support to help them formulate, regulate, and manufacture their products. Citrefine’s in-house regulatory affairs team understand the importance of speed-to-market and are highly experienced in expediting product and ingredient registrations and approvals. The team is dedicated to helping clients navigate the process and providing essential guidance for new product development and market launches. Jacqueline Watson says, “We have a one-team ethic with individual teams working closely together for the same end goal. Every member of our team is passionate about our ethos and our product and has our customer always at the forefront of their mind. We can rely on each other as much as our customers can rely on us. Citrefine is a diverse, international, and fun place to work, with an ongoing commitment to professional and personal development.” Over the past four years, Citrefine has experienced rapid growth and shows no signs of slowing down. Throughout its dramatic growth, sustainability has remained at the company’s heart. For the second year running, Citrefine has been awarded a prestigious Ecovadis Silver Certification in recognition of its ongoing commitment to sustainability initiatives. Looking to the future, the business has plans to further expand its workforce and develop new products to meet customer demands. Citrefine has recently launched a second website to help consumers understand exactly how Citriodiol® works and explore its natural benefits. This year marks the 30th anniversary of Citrefine who will be donating time and money to green projects in its local community. Moving forward, Citrefine will remain steadfast in its mission to help organisations bring their sustainable insect repellent products to the global market. In addition to producing Citriodiol®, its naturally sourced active ingredient, the company provides clients with unrivalled advisory and support services to help facilitate their route to market. Recognised in this year’s Northern Enterprise Awards, Citrefine International Ltd. produces a truly natural insect repellent backed by science and sustainably sourced. We are excited to see what the future holds for Citrefine on its mission to protect people, communities, and the planet. Contact: Emma Wooster Company: Citrefine International Limited Web Address: www.citriodiol.com