34 | Q3 2022 Jul22462 Best Childcare Provider - West Midlands Fairytales Day Nursery was born in June 2003. It gradually gained customers and staff as it grew into what it is today – a day nursery that offers childcare from seven AM till six-thirty PM, five days a week and 51 weeks per year. Now operating over three sites in Dudley town centre, it provides childcare for children aged three months up to nine years old. Fairytales provides quality and affordable childcare to all families. It accepts all voucher companies and offers tax-free childcare from the government. It also guarantees provides funded hours for all three years old and two years old from families who can claim 15 hours of funded childcare. Its goal is to encourage the children in its care to be lifelong creative, imaginative, and active learners. As such, Fairytales’ staff organise activities and tasks encouraging children to explore, experiment, and discover new ideas, skills, and concepts. It actively enables them to learn and develop in ways that will prepare them for their future school days. Fairytales also believes in engaging with staff who can follow this ethos and who are prepared to go above and beyond their training to work towards developing a child’s full potential. By maintaining a stimulating working environment that encourages new initiatives and best practices, Fairytales also enhances its staff’s professional and personal development. By investing as heavily as it does in crafting the perfect environment, its team brings that enthusiasm to create an equally pleasant place for the children to be. At Fairytales, the team follows The Curiosity Approach in how it helps and develops the children under its care. The Curiosity Approach is a modern approach that aims to create ‘thinkers and doers’ for successful and fulfilled futures. Putting the child at the centre of their development and education, everyday items are used to encourage their natural curiosity and eagerness to explore and create. In adherence to a typical Curiosity Approach setting, Fairytales is painted in neutral colours and filled with easily accessible and loose resources. But unlike what you may see at other nurseries, such as plastic toys, the children are presented with every day, real-life items made of wood or other natural materials. This encourages children to create toys to play with while simultaneously learning about the world they will eventually venture into. The children essentially go back to basics and must use their imagination to figure out what each item is for and how to use it rather than being given a toy with a fixed identity which shapes how a child will play it. The Curiosity Approach gives the children control to shape their own play, rather than the toy shaping and limiting the play. 2023 will be Fairytales 20th anniversary and its immediate goal is to continue helping families to flourish. Alongside this, it plans to aid the environment by becoming even more eco-friendly. Additionally, following the trouble the nursery sector suffered during the pandemic, Fairytales is looking to continue growing, hoping to expand the team to offer further support to its existing team and the children under their care. Fairytales Day Nursery provides a caring environment for children to learn and be happy when away from their families. Its team of dedicated staff’s works tirelessly and their passion is truly apparent. Anyone in and around Dudley in the West Midlands should be considering them. From first-time parents to the more experienced, there isn’t a better group to leave your children with than Fairytales’ team, where every child is treated as one of their own. Contact: Deborah Latewood Company: Fairytales Day Nursery Too Web Address: https://www.fairytalesdaynurserytoo.com/ The balance between high quality childcare and affordability is a priority for many, particularly as costs continue to soar. Approaching nearly two decades of service, Fairytales Day Nursery has worked within this framework of top-notch childcare and great value for money. It offers a range of facilities for all families and it doesn’t just offer care for children, but enrichment for their future. “ Its goal is to encourage the children in its care to be lifelong creative, imaginative, and active learners. As such, Fairytales’ staff organise activities and tasks encouraging children to explore, experiment, and discover new ideas, skills, and concepts. It actively enables them to learn and develop in ways that will prepare them for their future school days. ”
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