Q3 2023

SME News Q3 2023 | 34 Most Unique Immersive Tour Operator 2023 The Cloak and Dagger Tour is an immersive two-hour-long London history walking tour. It features the talents and trickery of costumed professional actors, who revel in portraying characters from the dark and murky past of England’s capital city. By accompanying small groups of travellers on a journey through London’s gloomy past, the firm’s dedication to historical research, replete with full gory detail, is vividly brought to the fore. Read on if you dare! The Cloak and Dagger Tour is not for the faint of heart. The twisted tales of old London town are brought to life with a unique exploration of the darker side of the city’s untold past. It is an experience like no other, which digs into the disgusting side of London life back in days gone by. Later on, once the tour has come to an end, you’ll be invited to enjoy a cosy pint at The George Inn – where you will be thanking your lucky stars you weren’t born into such ghoulish and gruesome eras as the ones just explored! The Cloak and Dagger tour is a thrilling opportunity to indulge in the quotidian history of London folk. This is what makes it particularly unique, as it avoids focusing on the stories of bygone Kings and Queens in favour of exploring the social history of everyday people. After all, isn’t that where the real dirt lies? Connecting individuals on a visceral level as we look back through the ages. The reality of ordinary life is what the tour focuses on, giving you and your fellow travellers a small taste of what your life might have been like during the interesting times explored by Cloak and Dagger. Because London is such a diverse city, rich in culture and heritage, it makes for an almost infinite source of inspiration when it comes to developing or expanding tours. Everyone wants to stand out from the crowd, and offer something with a unique edge to it, and The Cloak and Dagger Tour crew aren’t any different in that respect. However, its real trump card lies in its goal to stay true to the region’s history, with a fascinating and distinctive concentration on the all too human side of the past. The quirky way it combines history tours with theatrical performance is what really sets the company apart, with the breathtaking intertwining of two such different disciplines played to absolute perfection. The challenge, of course, is that this means double the work load, but ultimately it’s worth it. As tour leader Cary Galia explains, “we love a challenge, and we wouldn’t have it any other way!” Cary started the tour with a specific purpose and mission in mind. He wanted to explore the forgotten history, that rarely gets spoken about. To this end, great history has always been about people, and it’s here that he is able to unearth his true passion for the subject. He tells us that he’s never seen history as a collection of interesting facts, but thinks about it always as being about the people. It’s the people that have gone before us that we have a duty to remember, and celebrate in some small way. This is the superlative privilege of the Cloak and Dagger tour, explored alongside its many amazing guest travellers. All Cloak and Dagger tours start and finish at The George Inn, which will also be the jumping off point for any future tours or special events. Currently, this is set to involve an upcoming immersive Halloween event, although there is also talk of expanding the tour topics covered further still too. The Cloak And Dagger Tour has recently been announced as the winner of Most Unique immersive Tour Operator 2023, at the Greater London Awards. We are excited to be able to feature this unusual business, and look forward to seeing just what incredible direction it might choose to head next. Company: The Cloak and Dagger Tour Web Address: www.thecloakanddaggertour.com Contact Name: Cary Galia

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