33 | Q4 2020 Sep20674 Executive Coach Secures Success Dyfrig created YOU. Development in 2016 to provide Executive Coaching and Organisational Development solutions across the UK and overseas. In the last four and a half years, he has supported individuals and teams across a diverse range of businesses and organisations in the private, public and charity sectors. As an Executive Coach, Dyfrig works with business leaders and owners to help them feel confident about the important decisions they frequently need to make; improving their outlook on work, improving behaviours and skills and unlocking dormant potential. Coaching is often a misunderstood and undervalued way of developing leaders and teams; for those ‘in the know’ it is accepted as the most effective and cost efficient method of development. Smaller firms could be missing out on this incredible opportunity, particularly if they have never experienced coaching for themselves. As an Organisational Development professional, Dyfrig partners with companies to learn exactly what the ‘problem’ is, with a view of establishing clear outcomes and the best solutions for manager and leader development. This sometimes involves challenging existing thinking and practices, with the aim of ensuring stakeholders see a return on their investment through an uplift in people and business performance. Of course, the last couple of years have seen challenges for Dyfrig’s business, both in terms of Brexit and the Covid pandemic. In 2019, some clients were concerned about the lack of clarity and certainty of leaving Europe; more recently Covid has limited the ability of many businesses to invest in people development, especially those in the travel and hospitality sectors. However, 2020 has proven that some companies have been able to move forward. Some of Dyfrig’s clients have been able to adapt and have supported their people through the emotional The importance of Executive Coaching and Organisational Development has been clear to large businesses for many years, yet these two activities are less understood and used in Small and Medium Enterprises as proactive development tools. Dyfrig Jenkins has led his business to success, earning the title of ‘Best Executive Coaching and Organisational Development Consultancy’ in the UK Enterprise Awards 2020. We take a closer look to see how he did it. and logistical challenges Covid has created. Some have also moved to virtual learning and have engaged Dyfrig to facilitate coaching and leadership development using Zoom or Microsoft Teams. Adjusting to these new circumstances has been easier at YOU. as it is a lean, efficient team of one. Dyfrig is however able to draw on a fantastic network of highly skilled professionals who can be called on to help his clients. These include expert coaches, facilitators and HR specialists as well as corporate events, virtual learning and online assessment providers. Dyfrig aims to ensure that those he partners with can demonstrate his company values of Trust, Integrity, Collaboration, Creativity and Delivery. As a proactive specialist, Dyfrig has modified what he does and how he does it to support individual and organisational learning. The challenge of the pandemic has not slowed Dyfrig down at all, in fact November was his busiest month, with enviable repeat business and new customers that speak to his success. YOU. will get through the challenge of the pandemic, meeting the needs of coaching clients and business customers. Professional development is an area that not everyone understands or appreciates, but it can be invaluable. People and businesses grow and change, proactively leading that change in our uncertain and complex world is vital. Sometimes it is just a matter of thinking beyond geographical boundaries to find ways of getting professional support for leaders and owners, who are prepared to make the investment to achieve their business goals. That has proven to be the secret of Dyfrig’s success. Company: YOU. Development Ltd Contact: Dyfrig Jenkins Web Address: www.youdevelopment.co.uk Email: dyfrig@wwwyoudevelop.com
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