48 | Q4 2020 Hair That Empowers Specialising in hair colour, balayage and colour correction, The Strand is the Ruislip-based hair salon that delivers outstanding haircare in an environment that promotes confidence, positivity and empowerment. The award-winning salon has become known across Ruislip as a space where women can not only look beautiful, but feel beautiful too. Established in 2017, The Strand is an independent salon based on the Ruislip high street, specialising in hair colour, balayage and colour correction. Since its doors first opened, the Strand has been driven by its mission to create an environment where clients and staff feel welcome, confident and positive, a space without any judgement that will empowers and inspires all women. This begins with beautiful bespoke hair, the language used to spread their empowering message beyond the salon walls. As a result, The Strand has carved its niche out in the UK haircare industry, becoming the premier choice for hairstyling in the area and winning awards and accolades to prove it. Fundamentally, however, The Strand is driven by their desire to make women feel their most beautiful selves, and as such has created a culture that is relaxed, uplifting, empowering and creative. Clients are taken on a hair styling journey and are able to choose from a comprehensive selection of colouring services. Beginning with an in-depth consultation and ending with a full debrief and colour leaflet that clients can take home to maintain their colour, the Strand team explain every step clearly so that they and their clients are able to achieve the desired outcome. As such, women of all ages and backgrounds are able to visit the Strand for a bit of me time, confident in the knoweldge that by the end of their experience at the salon, they will both feel and look amazing. It is therefore vital to The Strand that everyone on their team is trained to the highest standard, which is why education is so instrumental to the salon’s internal culture. The team are sent to take part in courses in London and go through Goldwell training in salon. The Strand also carries out in-salon coaching sessions to ensure that every member of the team is satisfied in their role, working towards their goals and feeling positive. Every member of the Strand team is vital to the salon’s success, and they are reminded of their importance every day. This supportive, judgement-free environment is inclusive of clients too, as they help women Oct20417 to find their perfect hairstyle which makes them feel beautiful inside and out. Everyone is treated with the same amount of respect and friendliness, and for those clients who prefer not to chat to their stylists, either because they find it overwhelming or are just feeling tired and would rather sit quietly, The Strand offers a ‘silent service’ which can be requested during the consultation. Whatever their clients need to have the best hairstyling experience, The Strand will go above and beyond to deliver. Thanks to the salon’s strong social media presence, The Strand has seen successful and sustainable growth, even in the face of adversity. Being a high street salon is becoming increasingly challenging, particularly in the current climates of Covid-19. The ever-changing rules and unprecedented concerns and confusion have forced The Strand to weather the storm, which it has done so successfully through online platforms and social media. As such, The Strand is able to look ahead with their signature positivity. The salon will continue to educate its team and encourage their personal and professional growth and development. The salon is also excited about launching a programme in the new year to help other women get into business, become self-employed or tackle challenges within their current workplace. As such, 2021 will be another year in which the Strand delivers on its commitment to empowering women, beginning with their hair and going further beyond to exceed clients’ expectations, every time. Company: The Strand Ltd Web Address: www.thestrandltd.com
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