SME Transport Awards 2019

SME NEWS / SME Transport Awards 2019 25 , MG Nottingham Ltd Best British Car Dealership 2019 - East Midlands: MG Nottingham Ltd Mar19371 Offering the iconic MG brand in the form of new MG cars along- side unrivalled service and sup- port MG Nottingham is changing the game when it comes to car sales. Mark discusses how the firm has bucked the trend of high-pressure selling and changed to selling cars in a traditional way to offer clients a more personal experience. “Here at MG Nottingham we aim to make buying, running and looking after a new car as easy and painless as possible. We have a simple attitude towards how we achieve this - customer service. Our cradle-to-grave approach means that customers can buy a car from us, have it maintained at one of our specialised service centres and then opt in to trade it in for a new one when they want to upgrade. “As part of this focus on offering a unique car buying experience we have adopted a con- sultative approach to selling cars. This simply means that we listen to what our customers want and then discuss the relevant options open to them based on their needs. We will never attempt to sell a car just to hit a sales target or talk a customer into something they don’t want. Sales staff at MG Nottingham are salary based to ensure that they deliver a consistent sales experience and also apply a long-term approach to dealing with our customers. There is no rush to selling an MG and we understand that a happy customer will act as an advocate for our dealership.” With its clients constantly seeking more from their vehicle dealership, MG Nottingham is constantly working hard to remain ahead of any emerging market developments. Mark highlights a number of developments within today’s evolving car market and how his firm is adapting around these for the benefits of its valued clients. “Recently, one of the biggest changes in the UK new cars market is the range of finance and insurance products available to the customer. Our sales staff are fully conversant in a wide range of finance options and are skilled at making sure the customer buys the right product for them. “The other big change is the rise of electric (EV) and partially-electric (PHEV) powered vehicles. MG Nottingham is lucky that MG are launching an electric car (based on the big selling ZS compact SUV) towards the end of 2019. This product will achieve a range in excess of 200 miles and is expected to cost in the region of £24,000. In anticipation of this, MG Nottingham has installed a high-powered charging point and we currently offer free charging to all customers who call in to see us. Thanks to this development we are able to offer our clients cutting-edge support and services that meet their ever-evolving needs.” As he looks to the future Mark foresees even greater success for his young company, as he is excited to conclude. “Looking ahead, we are certain that our firm - and the MG brand - has a bright future ahead of it. MG Nottingham understands that business is constantly evolving, and as such we pride ourselves on being not only reactive to that, but also making sure our plans allow for both positive and negative changes to the industry. “As such, we are open to adopting new ideas and regularly discuss the direction the company is going as part of our ‘Plan, Review, Adapt’ policy. We believe this approach will ensure our ongoing success as we will seek to grow and flourish in this competitive market. Plus, we have what is rumoured to be one of the best complimentary coffees in Nottingham!” Contact Information: Company: MG Nottingham Ltd Name: Mark Campbell Address: MG Nottingham Ltd, 295 Westdale Lane, Nottingham, NG3 6EW Telephone Number: 0115 987 5757 Web Address: www.mgnottingham.co.uk Recently openedMGNottinghamLtd provides clients with the services they need to ensure they have a hassle-free experience when choosing their new car. We invitedMark Campbell to tell us more about the dealership and how it is working to offer an innovative approach to car sales.