UK Enterprise Awards 2018

56 SME NEWS / UK Enterprise Awards 2018 , Wedding Violinist of the Year 2018 Alexandra Electric Violinist UKE18062 Alexandra is a talented, friendly and professional electric violinist, creating memorable and unique performances for any special event. We invited her to talk us through her work and how she creates unforgettable moments through her performances. support for my Brides and Grooms as wedding planning and getting married can be very stressful. One thing that I do, which my Brides love, is invite them to my home studio for a drink and a chat, where I can set up my violin and play through songs together, throw ideas around for other parts of their wedding and generally just have a really lovely time getting to know each other. Personal touches such as these are what sets me apart from other wedding performers in the wedding market, and it is something which I truly adore about my role.” Alongside her work in the wedding market Alexandra also teaches and performs at other events, and this helps her to share her passion and commitment with others, as she explains. “In addition to weddings, I also perform shows and corporate events (some of my clients include Blachere Illumination, BMW, Bentley) and I teach both children and adults the violin from my home studio. In my teaching work my passion is building self confidence in people.” Ultimately, Alexandra is proud of the success she has achieved so far, despite having overcome many challenges, as she explains in her concluding comments. “Following a two year break from my business to become a full time carer for my Mum, who had Oesophageal cancer, it was tough rebuilding what I had worked so hard to achieve Having performed at her first wedding at just 14 years old, Alexandra draws on over 16 years’ experience in the wedding industry to create truly exceptional experiences for the couples she performs for. She explores how she achieves this thanks to her commitment to excellence and client focused approach to devising her performances. “To ensure that my clients always have the very best day possible, my mission is to transform a wedding from lovely, to magical. I take pride in looking after my Brides by calling them up regularly to see how they are feeling and to see if they need help with anything. Sometimes they need a listening ear for a good rant about something or someone and sometimes they feel like they need guidance, someone to hold their hand and be excited about their wedding and wedding planning with them. That is what I do, and that is what I love. I also create emotion with music, I strive to touch people’s hearts with the music that I play. “Fundamentally, my passion working in the wedding industry is to be a friend to the couple so that they feel they can lean on me for anything they need for their wedding, not just music. I offer a truly unique service, as I offer not only my experience, knowledge and contacts within the wedding industry, but also a personal service. I do not just offer the music, I offer emotional previously, re-learning an industry I once knew so well. Rebranding the business was the best thing I could have done, and focusing on working with local, UK based businesses really helped to keep me focussed and positive throughout the challenges. Moving forward I am keen to continue to support couples and create unforgettable memories that they and their guests will treasure forever through my music.” Company: Alexandra Electric Violinist Contact: Alexandra Address: PO Box 1162, Belton, Doncaster, DN9 1RA, UK Phone: 07702 795 925 Web Address: