UK Enterprise 2020

122 | UK Enterprise Awards 2020 Best Online Home Interior Shop 2020 Inner beauty is something that is hard to represent, but there is nowhere finer than in the interior of your home. The team behind Lime Lace are on a mission to inspire new and incredible heights of creativity, creating a space that reflects you as a person. We take a closer look at how the firm has managed to achieve such astounding success. Jul20153 Since being established in 2007, Samantha Marlow has been committed to the creation of a place where her customers could create their very own sanctuary. The home is the one place where someone should feel completely relaxed and at peace, so her online shop is packed with all of the items that someone might need to take ownership of their property. Every home is unique, and the magic of Lime Lace is the team’s commitment to allowing customers to create a home that is wholly theirs. Whether the customer prefers tidy, organised spaces with neutral colours, or an eclectic combination that embraces the potential of patterns and texture, Lime Lace has all the items someone might need. Samantha and her team have put together an impressive collection of personally sourced home accessories, wallpaper, lighting, furniture and art from designers around the world. Everyone is able to find something that reflects their personality. At the heart of the shop are, of course, the customers, and every decision that is made for the business is guided by their specific needs. When shopping online, it can be difficult to create an environment that feels warm, friendly and welcoming, but those who have shopped at Lime Lace will happily say that they’ve always felt welcome and cared for. The implementation of a blog that covers some interior design basics, inspiration and how-to guides has been a major assistance to the team in keeping the site lively and active. During the COVID-19 pandemic, as more people have stayed indoors, those long-avoided home projects have become more and more obvious. Many have turned to online shopping to source items and have found Lime Lace an exceptional place from which to source wallpaper, lighting and various home and garden items. Improving the home has an immensely positive effect on mental health, creating an environment where creativity can flourish. Instead of being somewhere to eat and sleep, the home becomes a place of retreat from the challenges of day-to- day life. The importance of getting this right cannot be understated, which is why the team behind Lime Lace take the matter incredibly seriously. While regular customers have naturally been getting the professional service they have come to expect from Lime Lace, the team have paid particular attention to the needs of those working for the NHS. Using their considerable interior expertise, the Lime Lace team have donated a number of different elements, such as floor and table lamps to brighten up wellbeing rooms in a number of Leeds hospitals and clinics. By supporting those who live locally to the company, the team have been able to enhance and improve worker wellbeing and morale in unprecedented times. These last few months have been some of the most stressful that many have experienced, but none so many as those working in the NHS. Moving forward, the team plan to volunteer more of their time, skills and contacts to help improve the decor of hospital staff room for the UK’s amazing NHS staff. In all, the success of Lime Lace comes from a passion for interior design and a desire to build a community of people who share an appreciation for it. It’s this passion for an often under-appreciated art that has led to incredible success. Company: Lime Lace Name: Samantha Marlow Web Address: www.limelace.co.uk

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