UK Enterprise 2020

145 | UK Enterprise Awards 2020 Farzana’s Beauty is a salon run by creative beauty therapist Farzana Choudhury that offers an extensive portfolio of beauty and hair treatments. Operating in Luton, Farzana’s Beauty has established a loyal client base who return again and again to the salon, safe in the knowledge they are in experienced and friendly hands. Beauty Salon of the Year 2020 – Luton Farzana’s Beauty specialises in providing superior beauty treatments within a clean and friendly environment run by Farzana Choudhury and her team of welcoming and professional beauticians. Offering facials, massages, waxing and manicures, Farzana’s Beauty is a hub for clients seeking relaxing beauty treatments at an affordable price. The most popular treatment is the Ayurvedic massage which boasts extensive health benefits and attracts customers from all across Luton. Exceptional customer service has always been the priority for Farzana and her team, and the conscientious effort made by all the beauticians at Farzana’s Beauty has ensured the repeat custom of many loyal clients. Engaging in consultations prior to treatment ensures the client receives exactly the service they have sought and need, and the use of exclusively high-quality products means that every customer who leaves Farzana’s Beauty is satisfied with the final result. Customer feedback is essential to Farzana, as it allows her to develop her company to become the best it can truly be. Although her interest in beauty began at a young age, she developed her skills as a beautician in the years spent in five-star spas around Luton. Having gained as much as experience as she could, Farzana felt confident to set up her own salon, offering professional beauty treatments to her community. Creating a holistic, harmonious environment within her salon, Farzana has crafted a soothing spa experience that is accessible for all. The staff she employs are all confident and have excellent communication skills so as to deliver professional customer service, but their affability and integrity also creates a positive working environment for the whole team. Farzana invites discussion from her skilled beauticians and cultivates a family approach to the business which allows the team to share experience and advice. This creates a positive attitude that radiates through the salon’s brand and guarantees a high standard of care for every client. Aug20349 Operating in the UK means that Farzana has been able to make use of the billion-pound beauty industry, answering a high demand for self-care and beauty treatments. Farzana’s Beauty has a primary mission to make each and every client not just look but feel amazing, building self confidence in a relaxing atmosphere. While business activity has decreased as a result of the COVID-19 outbreak, Farzana and her team are adjusting to ensure business can continue operating efficiently and safely. Clients are keen to return to the salon, safe in the knowledge they are entering a hygienic and caring environment in which they will be made to feel their best selves. Farzana is always looking for ways to improve her salon, most recently investing in a laser treatment machine. While Farzana’s Beauty may be slowly getting used to the new normal of the beauty industry, there is no doubt that the future is bright for this small but ambitious beauty salon. Company: Farzana’s Beauty Web Address: Www.farzanasbeauty.co.uk Engaging in consultations prior to treatment ensures the client receives exactly the service they have sought and need, and the use of exclusively high-quality products means that every customer who leaves Farzana’s Beauty is satisfied with the final result. Exceptional customer service has always been the priority for Farzana and her team, and the conscientious effort made by all the beauticians at Farzana’s Beauty has ensured the repeat custom of many loyal clients.