UK Enterprise Awards 2021

189 | UK Enterprise Awards 2021 Best Family Portrait Photography Studio - East Midlands Based in Leicester, United Kingdom, ZigZag Photography has quickly gained popularity within the photography industry, winning various awards for their services such as Best Family & Group Photographer 2020 and Top Three Photographers in Leicester 2021. ZigZag Photography pride themselves on providing outstanding service and having ‘an uncompromising attitude’ that sets them apart from their various competitors. Along with the right dedication and distinguishable style, their speed of delivery is ‘challenging to replicate - which is what helps set us apart from other photographers,’ says Igor Burbela, Managing Director. Igor states that whilst they mainly work with nurseries and schools in and around the Leicester area, ZigZag Photography still offers a variety of other services such as pet, new-born, couple and pregnancy photoshoots at their permanent studio site in the Clarendon Park area of Leicester. The newest addition to their portfolio is business and corporate headshots made for people and their companies to help develop their online presence. Though there is certainly a lot that ZigZag Photography offers, we asked Igor, if he detected any new trends within the industry and if he had any plans to follow through with them. He tells us, ‘It has been very difficult to sense out a trend and assess what the mood is out in the public domain…however, we have stayed focused on what we do well! In fact, we have taken great strides to improve what we do well and so far it has paid dividends as all our contacts (pre Covid) are booking back inunprompted!’ Though ZigZag Photography is known for being a small, independent company, whose main aim is to be part of the local community, they do not discourage work from further afield. When working in any business to customer facing industry (especially in an artistic field such as photography) it is important to make sure that all the staff members are fully trained and able to provide the best possible service for their customers. As they will be with them for a good amount of time good communication skills are key. ‘There is a very strong family vibe in the team, and it is amazing how everyone looks out for each other.’ Igor states. The family-orientated bond it has with customers and staff members really solidifies the priorities that the team have within the workplace. With everything that has happened since the start of the company such as the growth in the number of clients and newly added categories of photography services, ZigZag Photography is sure that the disruption of Covid will not hinder its future projects. ‘Studio family photography is the mainstay of the business and most of our recent success has to be attributed to our Digital Marketing Manager - so much so that we are about to launch ZigZag Media Marketing.’ Igor Burbela continues, ‘This came about whilst speaking to several small businesses that wanted to evolve their online presence and either did not know how or just needed a bit of training or advice. So that is where ZigZag Media Marketing comes in. ‘There is no set package, everything is tailored to the business needs, from new website builds to product photography and more.’ There is certainly a bright future ahead for ZigZag Photography as it expands its clientele, its services and online presence, and we will certainly be keeping an eye out for their future success. Contact: Igor Burbela Company: ZigZag Photography Web Address: ZigZag Photography Leicester Email: igor@zigzagphotography.co.uk Address: 18 Portland Road Clarendon Park Leicester LE2 3AB Starting out as a studio-based family portrait photography company, ZigZag Photography has now expanded their services to over fifty nurseries and schools in Leicester and Leicestershire. With over thirty years of professional experience, the team at ZigZag Photography is committed to ‘capturing who you are, not just what you look like - your bonds, quirks, and what makes you unique.’ May21176

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