UK Enterprise Awards 2021

207 | UK Enterprise Awards 2021 Best Integrated Media Marketing Agency 2021 – South England Raw Media Limited was established in 1999 in Dorchester, Dorset as an integrated media agency offering a full suite of services to complement businesses and meet their promotional needs. Started by Peter Wyrill and Tim Roots, the firm quickly grew with clients from a wide range of sectors, many of whom are still represented by the firm today. Fiona Sare joined the company shortly after opening the doors in 1999 and quickly took over the running of the media department. As the company evolved with the changing media environments, Gavin Kerrigan joined the team in 2013 to head up and expand its digital development and online marketing. Due to the Covid-19 pandemic, 2020 proved to be an extremely challenging year as it was for most businesses, and it was then that Founder, Peter, decided to hand over the reins to Fiona and Gavin permanently. The pair bought out the company in January 2021 and is now dedicated to breathing fresh life into it. Offering a full media service, on and offline advertising (digital and print), outdoor, radio, TV, PPC, website design and build, programmatic display, audio and video, inserts and door drops and now PR, Raw Media is able to cater to suit a wide range of clients. “We have always been and always will be a tightly knitted agency with a close relationship with our clients,” explains Fiona. “We don’t have a tiered system of client management so clients discuss their requirements directly with the person who will get the job done. This has been the case since we were established 22 years ago and it works well for us - this is really our unique selling point.” Raw Media has always been a family orientated agency and that is something that continues with Gavin and Fiona at the helm. “We’ve always been incredibly supportive of parents and understand the need to adjust to changing plans of a growing family,” Fiona says. In fact, both the new owners have brought their children into the world whilst working for Raw Media, so they understand more than most the plight of the new parent. When recruiting for new staff members, the agency aims to look a little further than if they simply have the ‘right qualifications,’ and it is much more about if they can do the job, want to learn and can fit in which the pair think is far more important. In the past few years, Raw Media has joined forces with trusted freelancers and project partners whose talents and resources the team can tap into when necessary and there are exciting plans in the pipeline for the future too. Being based in the South of England, in particular, Dorset, has huge benefits for the company as it is close enough to London to be able to get larger clients, but has all the advantages of being located in a beautiful part of the country. “We have many plans going forward, some with a little diversification but all exciting,” elaborates Fiona. “We have clients that are moving further into Europe and the rest of the world. Developing these areas is great for Raw Media.” Having recently being awarded the coveted title of Best Integrated Media Marketing Agency 2021 for South England, it seems that, for Raw Media, the only way is up! “This shows that we are really good at what we do and, clearly, our clients think so too!” Contact: Fiona Sare Company: Raw Media Limited Web Address: Following a recent management buy-out, integrated media agency, Raw Media is going from strength to strength! We speak to one of the new owners, Fiona Sare, about the firm, its ethos and what its plans for the future entail. May21561