UK Enterprise Awards 2021

261 | UK Enterprise Awards 2021 Best High-End Beauty Products Supplier - London Established in 2014, Mark McDonald Consultancy Ltd prides itself on its ability to strategically introduce, distribute, develop, and maintain the long term success of a luxury brand within its market sector. To start, Mark provides a brief overview of the firm and offers more insight into its clientele. “Whether as an agent or distributor, MMCL is a professional provider of strategically planned and expertly executed market introduction and distribution services to the beauty industry. Additionally, as an influential brand management agency, we deliver proven results by increasing brand growth and visibility, and customer awareness across all distribution channels. To maximise long-term sale success for all MMCL brand partners, we combine our unrivalled distribution expertise and results-driven retail skills. Whilst working alongside prestige high-street retailers and online shopping channels, we aim to bring them real commercial success, delivering a clear brand message and a unique brand story”. Competing in the UK beauty industry can be a challenging experience, however as Mark goes on to explain, a commitment to innovation has enabled the firm to stand out from the crowd. “With an unrivalled understanding of the UK market, gained in over 30 years’ experience, we understand the critical importance of innovation to satisfy the constant demand for originality. Moreover, we recognise that in order to have real impact, this originality needs to be backed up with smart financial planning, effective PR, marketing support and hassle-free logistical expertise. As a team of beauty experts, we deliver results and have the know-how to place our brands partners in the correct distribution channels”. Just like any other business, training and recruitment continues to play a crucial role at MMCL, as Mark points out. “By regularly investing in the training and development of our staff members, we ensure they have the tools to deliver their brief. Typically, our training extends beyond the scope of a brand’s market launch as we seek to improve the capabilities of our sales team. On the recruitment side, we generally look for people who are capable of working with both internal and external businesses, able to work on their own initiative and able to achieve their maximum potential in their role”. Despite the recent outbreak of COVID-19, Mark McDonald Consultancy Ltd still managed to launch a brand in the midst of a global health crisis. “In October 2020, MMCL introduced SuperBrand GA-DE Cosmetics online and on air at QVC UK. Performance of the brand has been successful to date and we hope this continues”. Finally, Mark discusses the benefits of the firm’s location before outlining some of its plans for the future. “Being based here in the UK means we have some of the world’s most prestigious retailers and international brands requiring our services to position themselves on the global stage. From department stores to independents, we certainly have a diverse range of retailers. Moving forward, COVID-19 has taught us not to fear the need to revaluate the business constantly and look for new opportunities to grow the business. Currently, we are creating our own haircare brand that will launch in 2022!”. Company: Mark McDonald Consultancy Ltd Contact: Mark McDonald Email: Web: Address: 3C Sopwith Crescent Hurricane Way, Wickford, Essex, SS11 8YU Phone: 07979273644 Mark McDonald Consultancy Ltd is renowned for its holistic brand management strategies and the delivery of specialist distribution services to global luxury beauty brands. Following the firm’s well-deserved success in the UK Enterprise Awards 2021, we got in touch with CEO Mark McDonald to find out more. Apr21351