156 | UK Enterprise Awards 2022 The pandemic was particularly tough on the beauty industry. Salons were hit hard and this encouraged many salon owners or stylists to re-think their business model and change the way they operate by downsizing or even going solo. There was also the rapid emergence of e-commerce which was particularly detrimental to salons which rely on B2C face-to-face interactions. However, opportunity also presented itself during the pandemic and Passion4hair took the chance to expand, forming a sister company that directly retails to consumers, on behalf of its salon partners. #Salonlove started as a campaign and was created to support the independent salon/stylist, by sharing the gross profit of Passion4hair’s sales with salons. “As the campaign has grown, salons and stylists have been able to step up the game in the online arena without the investment and cost of a distribution infrastructure, material, and shelves of added stock. This is something we are very proud of.” The Passion4hair culture is strong. Since 2011, the company has adopted a ‘togetherness and success’ mindset which is communicated through the guidelines every team member chooses to live and work with.“We are a learning organisation,” Debbie elaborated. “We have a focus on team development, to ensure all our team are equipped to provide the best possible service. When recruiting, we look for high energy, passionate individuals with an appetite for growth.” Recently, Passion4hair was recognised in the UK Enterprise Awards and bestowed with not just one, but two prestigious accolades, clinching the title of Best Hair Products Distribution Company 2022, as well as the much-coveted Customer Support Innovation Award 2022. But what does the future have in store for this passionate and forward-thinking brand? Since 2011, Passion4hair has strived to support salons with good business practices and help them thrive within the industry. Today the company aims to provide opportunities for passionate businesses to grow through diversification. We find out more from CEO, Debbie Digby, in the wake of the company being recognised and awarded two titles in the UK Enterprise Awards 2022. Passion4hair is a privately owned education and distribution company who, from its initial inception, chose to align with independently owned and operated manufacturers, who have a professional salon exclusive distribution philosophy. Part of Passion4hair’s unique selling point is that it starts with the hairdresser in mind. This “hairdresser first” approach is at the very heart of Passion4hair’s culture and embedded in everything it does. “We exist to be our partner salons best business relationship,” says Debbie Digby, the CEO of Passion4hair. “We are proud to support the independent salon and stylist. We believe in really committing and focusing on select, like-minded, independently owned brands,” continues Debbie. “We believe in deep collaboration and cross pollination of the people we choose to do business with, which allows us to develop in ways others cannot. Our balance of strong structure and flexibility gives us confidence of seeing continued growth.” Best Hair Products Distribution Company 2022 & Customer Support Innovation Award 2022 Apr22375 “Passion4hair is looking to push forward and expand our innovative education opportunities, both live and digital,” enthuses Debbie. “We will keep innovating our digital assets and footprints to support our network during these fast-paced and challenging times. Our goal remains to be our partner salons best business relationship.” Contact: Debbie Digby Company: Passion4hair Web Address: www.passion4hair.com Passion4hair
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