191 | UK Enterprise Awards 2022 Apr22589 A tagline you don’t hear every day is ‘family-run car dealership focussed on a warm customer experience’, but that completely exemplifies DNA Autohaus Ltd. The team is made up of car enthusiasts focussed on doing right by their customers. Here we take a closer look at the business as it wins this prestigious accolade. Based in Worcestershire, DNA Autohaus Ltd. (DNA) is a specialist used car dealership stocking a wide range of vehicles for all budgets and lifestyles. Operating from its private gated lot, it prides itself on its wide range, competitive prices and, above all, first-class customer service. That customer service is born from its different approach to the sale than its competitors, a one-to-one personal approach. Working strictly by appointment so that every customer has as much time with the vehicle as they need to make an informed and satisfied decision. DNA makes sure to be as accommodating as possible with its appointments, time and even the details it puts in for the sale. It holds its own, impressive niche in this highly demanding sector as it specialises in sports performance, low mileage, modified BMW, Audi, and Mercedes vehicles. Even keeping a detailer on-site and offering a myriad of different packages and exclusives so the customer drives off the lot with the perfect deal. It had some issues during the pandemic as a result of the high-quality products sold. Due to a global shortages and the demand for new vehicles, there were supply issues as the vehicle that fit its stock profile hit record high prices. But DNA was far from put off, adapting the business to the new times and soldiering on through the difficulties to where it is now. During the period it continued to operate, capitalising on the trend of remote appointments, sales and deliveries, and offering video appointments –which included vehicle walkarounds. Building its strong reputation and expertise, customers felt secure enough to purchase vehicles without physically viewing them and being wholly satisfied with the results. On top of that, DNA further differentiated itself from its competitors by offering a free delivery Family-Run Prestige Vehicle Dealership - Midlands service, bringing its top-tier vehicles right to its customer’s doors. And this groundwork during the pandemic is to be built upon for the future of the business. . DNA seeks to become a one-stop shop for bespoke vehicle packages. Allowing customers to purchase a chosen vehicle and then put together a bespoke package before coming to collect or having the vehicle delivered. These packages include finance, part exchange, or any styling like carbon splitters, diffusers, etc. DNA takes full advantage of its in-house fitters to ensure the vehicle the customer drives away with is modified to, and fitted with, everything they desire to drive happy. On top of that, as car enthusiasts themselves, the team are also looking to play host to a few gatherings of like-minded enthusiasts. Hoping to show off their pride and joy, whilst building a solid network of buyers and sellers, DNA’s team work hard to advance in the industry. The clear passion for cars and the automotive industry that the team at DNA cannot be truly expressed in words, it has to be seen. This is why its customers hold them in such high regard and are willing to return again and again – they treat clients with respect and ensure they have all that is required to make an informed choice. If you’re ever in the market for a car and find yourself around Kidderminster, DNA Autohaus needs to be the first port of call. Contact: Suki Mattu Company: DNA Autohaus Ltd Web Address: https://www.dnaautohausltd.co.uk/
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