27 | UK Enterprise Awards 2022 ingredients, the non-harmful, chemical-free solutions the WildWash have developed can be used to remedy common afflictions such as skin irritations, dandruff, mites, ticks, and mange. To begin with, the company didn’t advertise at all and in fact the husband-and-wife team were just happy to use the products themselves in their grooming salon. They experienced astounding results on the pets they were used on and word spread. WildWash was then introduced to, and accepted by, an acclaimed independent boutique apothecary who is responsible for some of the finest human products produced in the UK. This apothecary, who is also one of the top ten natural fragrance apothecaries in the world, embraced their project with a passion. Today, WildWash exports all over the world and is considered to be the number one natural pet care brand in the world! Despite its international acclaim, WildWash is still very much a small family business with few employees. An honest and transparent company, the emphasis is very much on education and promoting the benefits of using natural products. “Staff members are very valued,” says Jane. “All opinions and ideas matter and we try to implement anything that is suggested. In terms of recruiting, it really is the right person for the right job. Once we explain our ethos and working environment we tend to always get the perfect person to fill the role. We feel very lucky for this.” In terms of industry trends, Jane and Andrew have experienced an increase in customers wanting to home groom their pets, usually due to the fact that it is more cost effective for them. Therefore, the couple diversified, particularly during the Covid-19 pandemic, and produced groom-at-home video tutorials with a master groomer, which are available to customers. Recently, WildWash was recognised in the UK Enterprise Awards 2022 and rewarded for its hard work with the prestigious accolade of Best Natural Pet Shampoo Company – London. The firm is busily preparing for future growth, with new products in the pipeline, such as a spa range, and a further push on becoming even more environmentally friendly. “We always look towards the future to embrace new ways to look after our environment and our pets,” says Jane. “We are currently working with a charity to create something special for them to help raise funds for rescue dogs. We constantly evaluate ways to help our planet, whether it be an eco-production system, or our refill scheme to encourage customers to refill their shampoo bottles instead of buying a new one. We want to make sure we continue to promote this and get more and more refill stores open in every area.” Contact Details Contact: Jane Cooper Company: WildWash Web Address: www.wildwash.co.uk Founded by Andrew and Jane Cooper – driven by their passion for animals and the environment – WildWash is a company that specialise in natural skin and coat care products for pets. We speak to Jane to find out more about the firm and its ethos. Having started out with a vision that their pet shampoo should be natural yet match the high quality of the leading brands for humans, the WildWash team have spent the last 15 years slowly and patiently developing what they believe to be the best range of pet cosmetics in the world. “We believe that animals and humans deserve the same quality cosmetics and we pride ourselves on being as transparent as possible,” explains Jane. “For every product, we provide a full ingredients list, which confirms that the products contain no parabens, phthalates, phosphates, petrochemicals, sulphates, palm oils or PEGs. We use 100% pure essential oils and guarantee that none of our products have been tested on animals. This consideration and strong moral compass has earned WildWash Ethical Accreditation and created countless satisfied customers.” “The main point that sets apart from our competition is that WildWash wasn’t started from a business point of view,” Jane enthuses. “We basically just wanted to make products that were kind to our pets and kind to the environment. We didn’t worry about the costs of making the products or how to market the products, or any business-related aspect, we just wanted to make products that we were proud to use.” Ingredients such as sea kelp provide a huge array of vitamins and minerals essential for encouraging cell growth and division, which is important for hair growth. Lavender, with its antiseptic and antifungal properties, works to calm, protect, and accelerate healing of scratched or damaged skin. Manuka leaf works to heal and promote natural cell renewal, while ylang ylang works to balance and soothe, and rose geranium helps to regulate and stabilise. Utilising natural WildWash: Best Natural Pet Shampoo Company – London May22228
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