65 | UK Enterprise Awards 2022 – making the most of the e-commerce hub the country has become. Forging strong bonds with its local and national suppliers and taking advantage of the country’s vast and efficient logistics network, it has managed to grow steadily whilst avoiding the large overheads of its larger competitors. Ensuring a smooth, streamlined system between itself and its consumers, it has created a system that its end users most definitely appreciate. Unfortunately, Aroma Energy has felt the sting of the pandemic. Yet it took these unforeseen circumstances into its stride as many took the time quarantining – and the subsequent working from home models – as an opportunity to explore aromatherapy. Selling a wide breadth of candles and oil diffusers, Aroma Energy offers products that have helped us to get through a time that has been a very mentally demanding time. Their latest Life Oil range is designed to aid with everyday issues, such as anxiety, focus, We live in an age where people are increasingly more conscious of what they consume and abide on an unprecedented scale. Inevitably, fields such as alternative medicine would rise to fill in the gaps for people looking to do good by themselves whilst doing better for animals and the planet. And Aroma Energy, the winner of Best Vegan-Friendly Aromatherapy Company 2022, is right here to fill that niche. The passion project of Dean Shaw and Matt White in 2018, Aroma Energy is an online-only business focused on providing a range of cruelty-free, vegan aromatherapy products and memorabilia. In the years since its founding, it has grown well past its modest roots. All whilst sticking to its mission of affordable aromatherapy products that are free from cruelty and the use of animal products. The close-knit company is adamant to honour its roots, finding it easier to remain light, so it can adapt to its market and customers’ needs. Its belief systems enable it to do right by its customers, as well as the team’s moral compasses. This keeps it ahead of the curve with regards to meeting demand as well as creating a plethora of products that will ultimately influence other companies around it. Beyond remaining a modest family-run business, Aroma Energy is also a firmly UK-based company Best Vegan-Friendly Aromatherapy Company 2022 Apr22438 and even constipation. Yet, its more creative customers fed back on how they used some of the company’s many scented oils in wax melt and candle-making – amongst their many other uses. A popular use for the oils in the Aroma Energy range is for use as wax melts, a fairly new addition to the ‘Home Fragrance’ industry. Customers create these melts by creating small blocks of candle wax (often using oils or scents in the mix) to be heated at a later date. Like with candles, when heated it releases the scent into air. Using the business’s fragrant oils in the creation process allows customers to get the full benefit of the oils they purchased, whilst also gaining the satisfaction of having created something all their own. A similar process is also used for customer crafted scented candles. Additionally, for those who not so inclined, Aroma Energy also has a wide range of their own wax melts (and scented candles) for those looking to indulge in the relaxing or energising fragrances without having to put in that elbow grease themselves. The future sees Aroma Energy further expanding, developing, and improving its product base whilst working alongside some climate action companies. Still focussed on doing its best for its customers, remaining firm in its vegan and cruelty-free values and ensuring it continues to meet the needs and expectations of its stakeholders. Such a passionate and heartfelt desire makes it no wonder that it snagged the Best Vegan-Friendly Aromatherapy Company for 2022, and we hope to see Aroma Energy continue going from strength to strength. Contact: Dean Shaw Company: Aroma Energy Ltd Web Address: https://aromaenergy.co.uk/
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