84 | UK Enterprise Awards 2022 The Most Renowned Art Director for the North West goes to Rachael, and just the most cursory look at her portfolio will tell you why. She doesn’t just craft eye-catching designs and writings; she uses her talents to help others follow in her footsteps. Here we learn how. Rachael Taylor has become a household name. Regularly featuring in the press via publications like, ‘Company’ magazine, ‘Mollie Makes,’ ‘House Beautiful,’ and so many more can’t get enough of her. Her brand, the Rachael Taylor studio, has even been recognised by TV design industry experts and featured several times on Channel 4, ITV, and even the BBC. Officially launching her product label in 2010, Rachael Taylor creates designs for kitchen textiles, fashion, fabric, stylish accessories, and furniture that captivate people worldwide. When catching up with Rachael, we asked her what she thinks makes her stand out so firmly from those like her. Her answer is eye-opening, “I definitely think a strong portfolio, clarity about my creativity and who I am, the ability to hustle, not be afraid to take constructive criticism, a gogetter attitude, the willingness to learn, and keep up with technology, and a true determination not to give up.” Beyond being a creative force, Rachael Taylor is a mentor to many like-minded individuals, regularly speaking at industry events. In this vein, she co-founded Make it in Design. This groundbreaking educational online platform opens thousands to the knowledge and experiences that she has accumulated in her time in the industry. Not only offering advice for designs and creative endeavours (such as her colour confidence and how to find inspiration) but practical tips on getting into freelancing and licensing whilst growing a business. The Make it in Design online education platform has taught over 25,000 individual students across 100 countries. An impressive showing, particularly alongside the hugely popular Make it in Design podcast that accompanies it. The pandemic encouraged many creatives to take the plunge and get their works out to the public, the program having a massive effect on many and giving them tools to make a splash. Evidenced, in no small part, by the enormous boom in print-on-demand services, designers can apply their designs to any imaginable product. The future looks bright for Rachael and her brand. She adores creative writing and has an upcoming title: Power Up Your Creativity – Ignite Your Creative Spark. Develop a Productive Practice. Set Goals and Achieve Your Dreams which is available for pre-order now. Rachael is someone who dreams BIG! Beyond the May22617 Most Renowned Art Director (North West): Rachael Taylor release of her book, she also plans to update and expand her website and business offerings. She wants to grow by applying her beautiful and unique pattern designs to more surfaces and products around the world, getting the word out about the amazing possibilities within surface pattern design, and drawing more people in with her quirky and eye-catching works. Contact: Rachael Taylor Company: Rachael Taylor Studio Web Address: www.rachaeltaylordesigns.com
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