Welsh Enterprise Awards 2021

7 | Welsh Enterprise Awards 2021 A local independent kitchen design studio based in Swansea, Kitchens by Emma Reed continue to outshine the competition through a rigorous work ethic of giving customers their dream kitchen, and providing customer service of a class above. Through a passion for outstanding quality throughout the family-run business, we spoke to Emma Reed, the business owner, on the long journey to success and how the business maintains its lead over competition. “Quality Assured Kitchens” There is no word that describes this business more than quality. Emma’s pursuit towards perfection has naturally led to quality products, customer service, and an exemplary business culture that lends itself well to a dedication towards being – simply – exemplary. Founded in June 2018 after running a successful kitchen appliance showroom, Kitchens by Emma Reed has continued through innovative ability to operate through a niche in the market, which remains unmatched. The outstanding customer service is only parallel to the products on offer, with all kitchens showing the highest degree of intricacy, practicality, and value for money. Speaking further on this, Emma tells us: “We offer fair prices with no gimmick sales. We have sourced appliance brands along with sinks, taps and handles which offer the best value for money for our clients. We advise our clients to start with a wish list that we will in turn itemise on their quote, so everything is transparent.” With the effects of the COVID-19 pandemic in mind, the business had to undertake severe adaptations and resolutions to ensure customer service maintained consistent quality standards. With the kitchen showroom unable to be opened, a social media post everyday was added to stay in touch with clients, as well as numerous Zoom for kitchen consultations and site visits to home, respecting social distancing and COVID regulations to ensure the business still maintained its relationship with customers that is superior in regard with competitors. However, despite being a period of difficulties and pressure for many businesses, Kitchens by Emma Reed bloomed during this period, as shown by the reopening of the store. Emma makes this clear, saying “When the store was able to re-open, we found a huge number of clients were looking to improve their living space and had built a level of loyalty and trust with us online and we were able to create and sell them their dream kitchen.”. It is in no doubt the business has continued to grow, becoming well-renowned and known- -simply as the best in the market for high quality kitchens. Turnover has doubled within a year due to an honest approach that is regarded by customers as helpful, and informative, as shown by many positive reviews on business review sites. With this impressive growth, Emma makes it clear that the business will not rest for the success attained, instead with aspiration for persistent growth. Nothing makes this more clear as an upcoming move to bigger premises, as Emma continues to inform us about. “We will move in October into a building which is three times bigger so we can display large displays to give clients a much better idea of how their kitchen/dining space can be used. This is currently being installed and filling us with ideas daily on how we can best offer new designs and products best suited to our clients needs and wants.” With a willingness and aptitude to work with local businesses in Swansea, Kitchens by Emma Reed wants to nurture the surrounding area of Swansea and incorporate the local thriving culture into the business through development of key relationships with local traders and businesses such as artists, a local tile company, fabricator for solid worktops, electricians, and plumbers. These businesses are promoted completely free of charge- showcasing the Emma’s desire to make Swansea thrive as well as help the local community. Ultimately, when it comes to quality products and service, there is no business that can be compared to Kitchens by Emma Reed. As a family-run business, impeccable service is guaranteed, and Emma looks forward to the bright future, stating: “I am looking forward to the future building more relationships with new clients and creating many more dream kitchens.”. With all of this in mind, there is no business more deserving of this recognition and award. Company: Kitchens by Emma Reed Address: 1-2 Valley Way, Enterprise Park, Swansea, SA6 8QP Phone number: 01792 712000 Website: www.kitchensbyemmareed.co.uk Aug21564 Best Kitchen Design Service - South Wales