Not Just A Dot

Marketing Automation

Fresh from success at the SME Business Elite Awards 2021, Dotdigital, the Best Marketing Automation Platform of the Year – UK, has a lot to celebrate right now. Not least, the phenomenal launch of Dotgreen, the result of Dotdigital’s commitment to greater sustainability and social responsibility in its business practices. We dig a little deeper to find out more.

Born from an idea formed in a pub in Croydon, UK, Dotdigital – formerly Dotmailer – is today a digital phenomenon that has served and inspired thousands of brands across more than 150 countries worldwide.

At its heart, Dotdigital is a customer engagement platform that helps digital marketers and developers in mid-market and enterprise companies across industries to deliver 1:1 communication at scale. Harnessing the power of customer data, powering engagement, conversion, and loyalty for brands as they grow and scale, Dotdigital offers customers an easy-to-use platform that connects first party data across systems, surfacing powerful insights and automating predictive cross-channel messages.

However, as the world’s first carbon neutral, ISO14001, ISO 27701 and ISO27001 certified marketing automation platform, Dotdigital is proud to say that it and its team of more than 350 are so much more than the typical digital marketing company. As the firm has grown and its platform has made its mark on global industry, Dotdigital continues to invest time and resource into its Corporate Social Responsibility, ensuring employees, partners and the broader communities are both considered and supported.

“As Dotdigital has expanded, we have ensured all the benefits and opportunities are shared and made available to all employees in all locations,” says Frank Brooks, Head of EMEA Marketing. “We are committed to creating a more inclusive workplace where all staff can feel comfortable about who they are.”

Indeed, from the company’s strong ties to the LGBT community and the dotCommunity’s own charitable initiatives that have support both local and national charities through events ranging from pie face splatting to quiz nights to bake sales, Dotdigital is committed to making its contribution.

“In 2019 we migrated our technology stack to green cloud service providers and committed to expanded volunteer days, giving employees an opportunity to support their choice of green-focused non-profit organisations,” says Frank .”Fast forward to 2020, Dotdigital began its implementation of ISO 14001, the global standard in environmental management certification, in addition to setting up partnerships with Climate Care and The Woodland Trust to offset its emissions, mitigate its impact on the environment and support positive environmental change.”

The firm’s commitment to maintaining and promoting sustainable business practices was formalised last year in the creation of Dotgreen. This initiative has been designed to both limit its business impact on the environment, as well as trailblaze new and innovative ways to make marketing efforts more sustainable and ethical. Only a year later, and the journey to greater sustainability is already well underway.

Tink Taylor, Founder and President of Dotdigital, says, “We’re delighted to have been named as an official supporter of the Terra Carta, one of the most ambitious and forward-thinking standards of sustainability. This is a natural step in our sustainability roadmap, having already become the first carbon neutral omnichannel marketing platform and being a recognized leader in championing responsible marketing practices that put the customer’s needs front and centre. This underpins our ongoing commitment to realizing our plans for a greener future.

“No matter how big or small it might be, all our actions have an impact, so if you want to bring organisational change to your company, you have to become the agent for change – and that’s what we’re committed to working towards.”

For further information, please visit dotdigital.com

Akeela Zahair
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