Tiktok Business Marketing Tips for Flower Shops
Mobile applications have in the recent past exploded in usage. Thanks to these inventions, businesses are reaping huge returns. Social media apps have specifically made communication and interactions with clients easier than ever before.
Now, for more fun ways to interact with clients at your flower business, check out Tiktok. If you are looking to digitally promote your floral shop, then this latest video-sharing mobile app should be at the top of your list.
And if you’re wondering how to creatively market on TikTok, read on for some handy tips you will appreciate!
With more than 500 million users on the platform, integrating Tiktok into your business could mean a huge boost in your revenues. All you need to do is download the app on Google Play and create your unique account.
Yes! It’s that easy.
This said, here are Tiktok marketing tips for flower shops.
1. Create a Personalized IdentityThis is key for any business. Clients worldwide prefer to associate with business owners who have included a personalized touch in their marketing strategies.
You can expect exactly this with Tiktok. A florist running a flower shop that specializes in rose delivery services may consider advertising such services on Tiktok. This can be done through short videos that help clients know how to care for their roses after delivery or simply give tips on how to arrange flowers.
As a matter of fact, Tiktok allows you to record 15-60 second videos that can be viewed by your followers and even shared across other social media platforms such as Facebook and Instagram. A personalized identity helps improve brand recognizability.
2. The Use of HashtagsDo you want your videos to go viral? Then this is the way to go. It can be challenging at first, especially for newbies. But not to worry, it gets easier with time accompanied by a decent amount of research.
After having defined your market audience and with a definite niche, you can create a unique hashtag that aligns with your business, e.g. #kateflowers. The ultimate goal of using hashtags is to reach a wider audience, based on their interests.
3. Creating Creative ContentYou can, with the available video editing tools, create top-notch content, but with a human touch. Ensure that your content is fresh, fun, and interactive. This is even more important considering Tiktok’s upward trajectory as far as user spending is concerned.
Furthermore, most active Tiktok users are between the ages of 16-34. This is an age group that has specific interests and who’ll pay little to no interest in boring content.
4. Using the Tiktok Analytics ToolsTiktok provides you with handy tools to help you know your account’s performance.
Among the benefits of using Tiktok analytic tools include:
Knowing your competitorsKnowing your follower baseAllowing you to reach more audienceChecking how many shares you’ve gotAnd, knowing your account’s engagement rateNeedless to mention is the fact that Tiktok provides you with an avenue for customer support and feedback. This means that you can freely interact with your audience no matter the time of day.
You’ll also have more control in deciding what content to use as pertains to your flower business. Tiktok has made customer connections fast and easy.
Tiktok has greatly helped to revolutionize marketing strategies. If you are looking to kick start a more powerful marketing strategy for your flower business, then you have the above pointers to help you out.