Fullscreen Menu - Background

Subscribe to SME News Search for an article Our amazing team

Ground Floor, Suites B-D, The Maltsters,
1-2 Wetmore Road, Burton upon Trent
Staffordshire, DE14 1LS

Background
Posted 9th January 2023

Why You Should Use Marketing Analytics Tools In Your Business

In order to give your business the best chance for success, it’s essential that you incorporate marketing analytics tools. With so many different options available, you need to find the most effective software to take your marketing to the next level.

Mouse Scroll AnimationScroll to keep reading
Fixed Badge - Right
why you should use marketing analytics tools in your business.


Why You Should Use Marketing Analytics Tools In Your Business

In order to give your business the best chance for success, it’s essential that you incorporate marketing analytics tools.

With so many different options available, you need to find the most effective software to take your marketing to the next level.

Read on to learn what marketing analytics tools are, and how expert software such as call tracking can benefit your business.

What are marketing analytics tools?

Marketing analytics tools allow you to efficiently monitor, adjust, and evaluate various aspects of your marketing performance.

They’ll provide a range of data that spans across every activity, campaign, and channel, to give you the most accurate overview of what customers are engaging with, and why.

The more informed you are of your marketing performance, the easier it will be to make the necessary changes, and significantly increase your leads and sales.

When it comes to the type of tools you need, we suggest exploring Mediahawk’s marketing analytics tools, where you’ll find expert call tracking software.

Why is call tracking the best marketing analytics tool?

Call tracking provides some of the most crucial and beneficial analytics for your marketing. Firstly, it allows you to precisely track all your customer calls, and see important data on each one, including:

The area code of a caller

A caller’s phone number

The abandonment rate of your calls

The duration of call rings

As well as this, the software also offers insights and reports into customer engagement across your business, using a variety of advanced metrics, such as:

The volume of calls from marketing sources – You’ll have a clear view of how many calls are generated from each of your marketing sources, thus showing your strongest areas for interaction.

Inbound enquiries from different activities – When you have inbound enquiries from customers, you can track the activities they visited beforehand.

The sources which lead to website visits – For each visit to your website, you can trace the touchpoints interacted with by the customer, before they came to this point.

How can call tracking help improve your business?

Call tracking can massively revamp your business in a range of ways, such as the following:

More marketing visibility

Call tracking offers full visibility on your entire marketing performance, so you can see the strongest points where engagement is high, and vice versa.

Using the insights and reports from the software, you can create customer journey maps to outline interaction across each activity. This way, you’ll easily see the number of leads and sales being generated from every activity, campaign, and channel – at all times.

The more visibility and clarity you have over your marketing, the more successful your new strategies and approaches will be.

Improved marketing budget

With call tracking software, you can create a more cost-efficient marketing budget for your business.

Using the software’s analytics, you can identify which of your marketing activities are delivering the highest number of leads and sales – and those which aren’t.

As a result, you can then direct more of your investments towards your successful marketing areas, to ensure they continue generating high engagement.

On top of this, you can also invest in creating new activities which replicate this success – this could include things such as a call to action, for example.

At the same time, you can withdraw your investments from any activities which are underperforming in terms of engagement.

This will allow you to only invest in marketing efforts generating high leads and sales, thus giving you a greater return on investment.

Categories: Business Advice, News


You might also like...
What You Need To Look For In A Law FirmNews21st June 2022What You Need To Look For In A Law Firm

Hiring the right lawyer can make all the difference in the world. The wrong lawyer can drag your case out for years and cost you a fortune in fees, while the right lawyer can get you a fair settlement in a timely manner. All lawyers are licensed and qualified

Converging Online and Offline Retail Practices in the New NormalNews23rd May 2022Converging Online and Offline Retail Practices in the New Normal

The year 2020 can easily be crowned as the year of deliveries. The global lockdown forced many people out of stores and shopping malls, so some companies were completely pushed out of business and some had to fully move their operations online in order to surv

SME News Media Pack

Every quarter we offer a new issue of SME News which is published on our website, shared to our social media following and circulated to in excess of 78,000 individuals from various sectors across the UK SME marketplace.

  • TickExpand your reach.
  • TickGrow your enterprise.
  • TickSecure new clients.
View Media Pack
Media Pack - Bottom Slant Gradient
we are sme.
Arrow