Finance Awards 2020

21 | Finance Awards 2020 Established in 2006, Accounted For is a family-run accountancy firm based in Cardiff. Following its welldeserved success in the UK Finance Awards 2020, we got in touch with Leanne Eustace to find out more about one of the best business accountancy firms in South Wales today. Using bespoke systems, accountancy software and online cloud accounting solutions, Accounted For aim to save its clients time and money. To start, Leanne provides a brief overview of the firm and offers more insight into its clientele. “Accounted For was started up by myself and my husband Lee in 2006. Helping provide outstanding accountancy services to companies of all sizes in Cardiff and across the UK, our team consists of accountants and professional business advisors who all possess a range of different qualifications and experience. In addition, flexible accountancy packages cater to businesses of all sizes at every stage of development. As a family-run business we have remained true to our core values as the business has grown. Moreover, with teamwork being at the heart of everything we do, we have been able to consistently deliver excellent services to our clients.” Competition in the South Wales region remains an ongoing challenges for the firm, however as Leanne goes on to explain, its client-focused approach has enabled the firm to distance itself from the crowd. “Outstanding client care and dedication has gained us a wide range of clients from all over the UK since inception. Rather than being reactive, we take a proactive approach to everything we do. When we take on a client, we need to understand them, their business, their goals and how we can really help them. Naturally, all our clients will have different goals, some will be focused on sustaining their business and others will have plans and aspirations for growth and expansion. By listening to our clients, understanding where they are in their journey and where they want to be, we can provide them with the most effective solution that will allow them to achieve their goals. Ultimately, we want to provide our clients with value that extends beyond accounts and generally makes their life easier.” The Accounted For team play an integral role in the firm’s success, and as Leanne informs Best Business Accountancy Firm - South Wales us, when it comes to recruitment a candidate’s personality is valued more than any qualifications they may have. “First and foremost, it’s important that they suit our work culture and are able to integrate well into our team. Specific knowledge and skills can be acquired at any time, so instead of having a tick box for these categories, we employ enthusiastic people that we can nurture through training. The most important thing is that they have a positive attitude and a desire to learn. Moreover, with an internal culture revolving around teamwork, we invest in creating a collaborative environment where support can easily be found. The benefits of having such a collaborative environment can be seen in the efficiency of the work we produce.” Looking ahead to what the future holds, Leanne is keen to highlight a number of the exciting plans in store for the team at Accounted For as we look ahead to 2021 and beyond. “In 2021, we will be offering subscription packages that are designed to suit clients at every stage of business growth from start-up and sole trader to well performing limited companies. Ultimately, we want to make the process of selecting services and signing up with us as easy and straightforward as possible for our clients. Having differentiated packages, which include the essential services at each stage of business growth, we hope to facilitate the ease of service selection and purchase. “Additionally, we have plans to provide free training courses for clients. These training sessions will offer opportunities to engage with clients and find out where we can add value outside of the services we already provide. Arming our clients with a wealth of knowledge, we’d love to see them succeed. We have also set up a Facebook group, Count on Us, where we provide weekly Q&A sessions, useful how-to videos and share advice on current financial topics. We welcome all business owners to join and benefit from the knowledge sharing opportunity the group provides.” Company: Accounted For Ltd Contact: Leanne Eustace Website: Nov20512