29 | Greater London Enterprise Awards 2022 For the last twenty years, the team at PromoVeritas have been the legal and compliance experts behind thousands of prize promotions run by some of the biggest brands in the UK, Europe and beyond. Companies like Cadbury, Pepsi, Walkers, 02, American Express, ASOS, Amazon and Sainsburys turn to this team to provide a guarantee that everything is legitimate. In addition, the company also oversee many of the popular live voting shows on Television, including, for the tenth year, the National Television Awards for ITV. The team forged their own section of the legal market, providing independent promotional verification where none had existed before. They provide a secure alternative to the ad hoc processes that had previously existed and combine impressive marketing expertise with top quality legal knowledge, as well as the insight of their digital and project management specialists. No matter what the promotion, PromoVeritas can get on board at an early stage and ensure that their clients are able to implement them fairly and securely. Around the world there are very few companies that can handle both the legal challenges and the industry codes of practice that allow for a winning campaign. With its expert knowledge of the laws on Promotions from Poland to Vietnam, China to Chile, when it comes to prize activities, PromoVeritas is almost unique and has carved an impressive niche for itself and has worked with some of its clients for well over a decade. The inhouse legal team, led by a 15 year qualified lawyer, works on complex multi-country legal reviews, drafting on pack Terms & Conditions, agency contracts, influencer agreements and much more, and, uniquely, they offer clients a choice of three writing styles: Classic, Standard and Modern, to fit in with their customer base. Almost 50% of their work is for campaigns run outside of the UK – over 70 countries in the last year. Prize promotions offer a quick and easy way of directly impacting sales and building that all important consumer or customer database. For companies wanting to use their budgets more efficiently, it is simpler to track the success of a prize promotion campaign than general advertising. That is why, even in tough economic times, PromoVeritas tend to do well. The team are already working on campaigns for Christmas, and even Easter 2023. The breadth of clients offering these promotions has increased too. Previously supermarkets led the way, but now finance, sports, tech, hospitality industries as well as B2B organisations have seen the possibilities of what this market has to offer. 2021 was PromoVeritas’ best year ever, despite the COVID-19 pandemic and the cancellation of many Aug22128 Best International Marketing Law Experts 2022 event led campaigns. This is because the firm were able to win more campaigns from other sectors of industry, including their biggest ever project: a $20m+ prize draw campaign for Amazon across eight different countries on Prime Day. Whilst many businesses would be tempted to expand the range of services they offer, at PromoVeritas the focus is on staying specialist and owning their niche market - as such, the name to turn to when you’re looking to run a prize activity anywhere in the world is…….PromoVeritas – a guarantee of truth in promotions. Company: PromoVeritas Name: Jeremy Stern Email: jeremy.stern@promoveritas.com Web Address: www.promoveritas.com Have you ever wondered just how fair those prize promotions that you see in the supermarket and in magazines really are? PromoVeritas are the people who make sure that when a brand says you could win a holiday, or a car or a lot of cash, they actually deliver. In SME News’ Greater London Enterprise Awards 2022, the company were recognised for their knowledge, skill, and integrity. We took a closer look to uncover more.
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