The UK’s leading liquid collagen company, Reverse Life, is a Covid success story having been established during the lockdown in 2020 by Co-Owners Chris Niebel and Mark Shephard. We find out more from them following the firm’s success in the IT Awards. Website Traffic Generators of the Year 2023 Dedicated to bringing innovative consumer products to market, the Manchester-based wellbeing company is the first collagen company in the UK to become an NHS Certified Partner in Health. With zero external investment and purely organic growth, Reverse Life on-boarded 50,000 new customers in the first eight months of trading. Within just 36 months of trading, over 16 million doses of its original high-strength collagen have been sold and achieved over £14.5 million in sales. The firm’s initial one-product consumer offering has been expanded, and it now offers a range of targeted collagen skincare products and game-changing and awardwinning liquid collagen supplements. All of the products deal with health in a holistic way and the Reverse Life is committed to looking after its customer’s wellbeing inside and out - something that both Chris and Mark are incredibly passionate about. Understanding that e-commerce deliveries have a carbon footprint, Reverse Life has chosen to support and work with other cuttingedge companies who are likewise committed to helping remove carbon from the air. Regarding the business approach at Reverse Life, the firm optimises everything to ensure a seamless customer experience from the first click-through to receipt of their product order. “We strive to always create a compelling customer experience and excel at delivering exceptional levels of customer service,” elaborates Chris. “Communication is key, and our team is encouraged to spend time getting to know our customers better so they can deliver highly targeted, personalised and engaging content and exchanges; from the fonts and colours we use to the language we use to communicate our core messaging, everything is intentional and designed to resonate with our audience.” Indeed, the team at Reverse Life is dynamic, fast-paced, and continually evolving. As well as this, the team is highly proactive, encouraged to be accountable and productive, and contribute their ideas and energy. “It’s a very creative environment,” Mark enthuses. “But we’re also results-focused and spend a lot of time analysing our customer data and their journey to ensure we maximise not only our results, but their experience of dealing with us. In the dynamic and ever-evolving IT landscape, businesses face numerous challenges, such as cybersecurity threats, rapid technological advancements, complex systems, and an overwhelming array of products and services, most notably the emerging popularity of AI. Reverse Life is geared to prioritising the development of robust processes that enable it to identify potential issues, implement efficient solutions, and adapt to emerging trends. The firm spends a lot of time analysing its customer flows to ensure communications are highly targeted as well as efficient. “Staying agile is crucial, as is investing in strong processes and continuously updating our skills and offerings,” says Mark. “For example, we’re embracing AI as a powerful tool and resource that can assist our teams in being more productive so they can get laser-focused on creating and driving highly converting outcomes, sales, and exceptional levels of customer service.” Recently, for its dedicated and commitment, Reverse Life was recognised in the IT Awards and named Website Traffic Generators of the Year 2023 as a nod to its exceptional growth. “What’s nice about this award is that it recognises our team’s daily great work, not just how well-loved and respected our products are,” says Chris. “We’re hugely grateful to our team and our amazing online community for their continued support and trust in our brand.” Now, Reverse Life is on a mission to educate everyone about the real results they can experience taking a daily collagen supplement. The company has even launched a dedicated VIP Facebook Group, and both Co-Founders express just how great it is to see how much interaction and support these members provide to each other. “That’s exactly what we hoped would happen,” Mark exclaims. “A strong sense of community where our members can support each other on their journeys towards enhanced wellbeing. We proudly market Reverse Life as the UK’s Educators in Collagen.” Contact: Chris Niebel and Mark Shephard Company: Reverse Life Web Address: www.reverselife.co.uk
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