108 | Northern Enterprise Awards 2022 Best Nationwide Luxury Rented Accommodation Platform – Leeds While The Parklane Group has always been in the market for innovation and moving into in demand spaces, its Livinc brand looked to diversify into co-living. More specifically, co-living for the young urban professional demographic, which has and will continue to explode. While this demographic’s expectations are high, The Parklane Group – through Livinc - has cultivated a reputation for exceeding all expectations and, further, setting unprecedented standards in the luxury sphere. By all regards, co-living has become a notable trend in the global property sphere – moving in step with the demand for coworking spaces, belying the impact of the COVID-19 pandemic. Co-living enables like-minded people to congregate with those that share similar values but expect luxury standards. As Livinc explains, “Our customers are predominantly millennials; individualistic people who love the idea of a furnished home, a new circle of friends, networking opportunities, a sense of belonging, uncomplicated living costs and excellent leisure facilities, all on site. Livinc helps young professionals to continue their journey of personal growth through sharing and caring for others. “Appealing not only to those who wish to continue the freedom and adventure of their student days, but also to those who wish to live in a community, regardless of age.” This modern trend has caught many other companies by surprise, and the market has largely been left unattended by all but the leading entities. Naturally, The Parklane Group is one such company, understanding that millennials are a generation that likes to do things differently. Wants to be creative. Embraces counterculture. Embraces collaboration. While the group operates out of Leeds, its presence is felt nationwide, across the continent and beyond. Each of its brands captures the essence of Livinc, whether it be through operating aparthotels through Roomzzz, or IconInc’s truly innovative accommodation – The Parklane Group looks to do things better than most. That’s its core ethos. The vision on which it operates. That vision serves it well and has driven exceptional growth over the last few years. Despite its late 70s origins, The Parklane Group – and Livinc perhaps most predominantly- is truly modern, up to date, cutting edge. Its reputation remains unmatched in the sphere, and it is a well-deserved winner for the Norther Enterprise Awards. Company Name: Parklane Property Group/ Livinc Website: https://theparklanegroup.com/brands/livinc/ Email: info@theparklanegroup.com The Parklane Property Group (The Parklane Group) is defined by its central mission to reinvent the renting sector. With over 40 years in the market, it has strived to be a pacesetter, a trendsetter, the company that sets the benchmark for excellence. Following the recognition of Livinc, one of its core brands, in the Northern Enterprise Awards, we took a closer look to find out more. “ Livinc is building a new lifestyle choice. ”
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