38 | Northern Enterprise Awards 2022 Nov22086 Established in 2009, Pureink has clearly dominated the sector when it comes to sheer presence and reputation in Newcastle. Now with three studios across the city, it has become a known brand – and a brand associated with excellence across the board. Following Pureink’s success in the Northern Enterprise Awards we took a closer look to find out more. The tattoo industry has changed dramatically over the last decade. The quality of tattooing, the techniques it uses, the styles and general approach have made it so that few can maintain a position that tattooing is not, in every way, art. Equally, professional studios and artists have capitalised on the reduced taboo of tattooing to revolutionise standards. Tattooing today then is very different to what it was 50 years ago, and it continues to advance and innovate every year and every day. With three locations across the city, Pureink’s presence in Newcastle cannot be understated. Across these three studios, perspective clients are sure to find an artist and style that is perfect for them. Whether it be blackwork, traditional, contemporary, realism, neotrad, or illustrative (and indeed, many other styles besides), Pureink’s artists can deliver and exceed all expectations. The mix of styles and artists has proven to be a significant advantage to Pureink, ensuring that it can serve the largest audience of tattoo enthusiasts and newcomers alike. Indeed, much of Pureink’s work is custom, with the aim to provide a piece that is truly bespoke to the individual client. After all, more and more of the established tattoo industry is moving towards custom pieces, rather than the more traditional flash method. This move to custom work has really been driven by the upskilling of the industry in the last twenty years, and with better artists comes better work. Pureink has some of the best artists in the north, if not the greater UK. That by itself is a winning combination. But let’s move to another of Pureink’s achievements: creating an environment that caters to even the most nervous of its clients. It’s no secret that tattoos can be painful, and with that reputation comes clients who may find a tattoo studio to be an intimidating place. Pureink has endeavoured, since its very first day, to create a comfortable atmosphere with friendly and experienced staff. It goes without saying, but Pureink also adheres to the latest industry standards and regulations. Hygiene and safety are taken incredibly seriously, meaning that clients have total peace of mind during every visit. All in all then, Pureink has capitalised on its professionalism and quality of work to build and nurture a reputation that remains peerless in Newcastle and the region. Today, it is a multiaward-winning business, with the recognition in the Northern Enterprise being just the latest in a long line of accolades over the last few years. When it comes to its success in this programme, Pureink’s achievements and portfolio of work speaks as a potent testament to its position. As SME News’ Tattoo Studio of the Year for Tyne & Wear, its expertise really stands apart from a notoriously competitive industry. Pureink Tattoo & Piercing Website: https://www.pureink.biz/ Address: Pureink 1, 95-97 Grainger Street, Newcastle upon Tyne Tel: 0191 2312766 Address: Pureink 2, 28 Pudding Chare, Newcastle upon Tyne Tel: 0191 2614327 Address: Pureink 3, 24a Nun Street, Newcastle upon Tyne Tel: 0191 2302095 Instagram: https://www.instagram.com/ pureinknewcastle/ Facebook: https://www.facebook.com/ pureinkstudios/ Tattoo Studio of the Year 2022 - Tyne & Wear
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